What is your monthly platform fee?

Cormac Repman
1 day ago
3 min read

The $1,000 monthly platform fee covers dialing infrastructure, call recording, compliance, and operational overhead. However, this isn't mandatory—many clients prefer a higher per-meeting rate with zero platform costs instead.

What the Platform Fee Covers

Our $1,000 monthly charge isn't a hidden markup. It pays for the actual operational costs of running outbound at scale: VoIP infrastructure, call recording systems, compliance storage, and the backend tools we use to manage campaigns and track metrics. If you're running 50+ dials per day, these costs are already being incurred whether you see them itemized or not. We simply give you the option to pay them upfront as a flat monthly fee rather than buried inside your per-meeting price.

Two Billing Models

We offer complete flexibility on how you pay us. The first model is $1,000 per month + a per-meeting rate (typically $75–$150 per qualified meeting depending on your ICP and complexity). The second model eliminates the platform fee entirely—you simply pay $150–$250 per qualified meeting with no recurring charge. Most enterprise clients prefer the first model because the monthly fee is predictable and they can calculate their blended cost per meeting. Early-stage companies often prefer the second model to keep cash runway flexible.

Real Math: Which Model Saves Money?

Let's say you close 8 qualified meetings per month. Under Model 1, you'd pay $1,000 (platform) + $80 × 8 = $1,640 total. Under Model 2, you'd pay $180 × 8 = $1,440 total. Model 2 wins by $200. Now assume you close 15 qualified meetings per month: Model 1 costs $1,000 + $80 × 15 = $2,200, while Model 2 costs $180 × 15 = $2,700. Model 1 wins by $500. The break-even is around 12–13 meetings per month. We'll model both scenarios during your discovery call so you can see which aligns better with your pipeline.

Why Not Just Pay-Per-Meeting?

You absolutely can. But there's a reason many teams prefer a hybrid model: it forces discipline. When there's no monthly cost, it's easier to let a campaign run hot without optimization. With the $1,000 monthly commitment, you're incentivized to track dial quality, hold your SDRs accountable, and focus on deeper ICPs. It also lets us commit real resources—a dedicated operator, priority support, custom call scripts—rather than treating your account as transactional.

Are There Hidden Fees?

No. The $1,000 covers everything on our end: platform access, call infrastructure, compliance, and basic reporting. You pay for the meetings themselves. We don't charge per dial, per call minute, or for setup. Some agencies hide per-dial fees ($0.05–$0.15 per call) that can double your costs when you're testing lists. We don't do that.

What If You Scale Down?

If you're running 30 dials per day and hit a slow month, your cost is still $1,000 + meetings. That's actually a feature—it keeps us focused on hitting quality metrics, not dial volume. If you switch to the no-fee model mid-engagement, we'll honor that transition. We've had clients start with the hybrid model, hit their targets, and scale down to meetings-only billing. It's fine.

Ready to see which billing model makes sense for your business? Book a call and we'll map out your real cost per opportunity.