What would pricing look like for audit and supply chain verticals?

Cormac Repman
2 days ago
3 min read

Audit and supply chain companies typically fall into our $2 to $2.5 per qualified meeting range, with most starting around $2,050 to $2,100 per month. Pricing in these verticals is flexible and depends on the specifics of your ICP, geography, and what "qualified" means for your sales process.

Why These Verticals Land Here

Audit and supply chain contacts are generally well-defined prospect pools. You know who you're looking for: specific job titles at specific company sizes, mostly concentrated in the United States and a handful of other markets. Because the ICP is crisp, we can run tighter campaigns and hit higher accuracy rates on the first attempt. That efficiency translates to lower per-meeting costs compared to, say, a wide-net B2B tech play.

Starting Point and Volume

Most audit and supply chain clients start with $2,050 to $2,100 per month. That typically lands you somewhere between 10 and 20 qualified meetings, depending on how many outbound touches we're running and how selective your qualification criteria are. If your process requires a warmer hand-off (like a specific discovery question answered or a demo interest flagged), the meeting count might be lower but each one lands closer to your sales motion.

What Moves Pricing Up or Down

A few things affect where you'll sit in that $2 to $2.5 range. If your ICP is hyper-specific (say, VP-level supply chain at companies with $500M+ revenue), you're often closer to the $2.50 end because there are fewer prospects and we have to cast wider to find them. If you're open to manager-level conversations or multiple company sizes, you'll probably land closer to $2. Geography matters too. Purely US-focused campaigns run leaner than efforts that need to split attention across Europe or APAC.

The Flexibility Piece

We don't lock into a fixed per-meeting rate. We build custom sequences and test different messaging angles to see what resonates with your audience. Once we've got a playbook that works, we adjust pricing if volume shifts or if your qualification criteria change mid-way. Some clients find that after three or four months, we're actually beating the original rate because we've tightened the targeting and reduced waste.

What "Qualified" Means Matters

The biggest variable is your definition of a qualified meeting. If qualified means "has a phone number and fits the job title," we hit higher volumes at lower costs. If it means "confirmed budget, active project, and a meeting with at least two decision-makers," we're doing more vetting and the per-meeting cost goes up slightly, but you spend less time in your sales process on unqualified people. Most audit and supply chain teams land somewhere in the middle: a phone conversation that confirms title and company fit, usually with some light qualification on timeline.

Real Example Math

Let's say you're an audit software company targeting controllers at mid-market manufacturers. You start at $2,100 per month and get about 14 qualified meetings. That's roughly $150 per meeting. If your sales team converts 3 out of 10 of those into pipeline, you're looking at pipeline cost around $500 per opportunity, which usually sits well compared to what you'd pay for cold email agencies or other SDR routes.

Ready to lock in a rate for your vertical? Let's talk through your specific ICP, and we can give you an exact starting point.