What would pricing look like for audit and supply chain teams, and what do we need to get started?
- Cormac Repman
- 2 days ago
- 3 min read
For audit and supply chain teams, qualified meetings run $2,000-$2,500 depending on deal complexity and lead sourcing. We recommend starting with our walk/run approach at $2,050-$2,100 per meeting, then adjusting as your performance data shows what actually converts for your business.
What Counts as Qualified?
A qualified meeting for your team is one that meets three criteria: the prospect holds a relevant title in audit or supply chain operations, they work at a company in your addressable market (typically $50M+ revenue), and they've confirmed genuine interest in what you're solving for. We verify intent before booking to ensure you're not paying for conversations with gatekeepers or tire-kickers.
The Walk/Run Model
Most teams start in walk mode at $2,050 per meeting. This is our baseline service: we source, qualify, and book 10-15 prospects per month into your calendar, fully vetted to your ICP. You pay only when the meeting happens, and you keep 100% of the pipeline we generate.
After 30-60 days, you'll have real conversion data. If your sales team closes 30% of our meetings, you're paying roughly $6,800-$7,000 per actual deal. If it's closer to 50%, you're looking at $4,100-$4,200 per closed deal. That data point becomes your run mode baseline.
Run mode is where we get more aggressive. Pricing might tick up to $2,300-$2,500 as we expand targeting, build custom lead lists, or run dedicated outreach sequences just for you. You only move here if the math works.
What You Need to Get Started
Three things. First, clarity on your ICP: industry verticals, company size, budget range, and the specific pain points you solve for. We can help you define this if it's fuzzy, but the sharper you are, the faster we move.
Second, a decision-maker who can commit budget. $2,050 x 15 meetings = roughly $30,750 per month in walk mode. Some teams front-load capital; others ask us to ramp to 5 meetings week one, then scale. Both work.
Third, a sales process that can actually close. This isn't us being gatekeepy. If your team doesn't follow up within 24 hours, or if your pitch misses the mark, no amount of qualified leads fixes it. We can help you tighten discovery and positioning, but you need people ready to engage.
Why This Price Point?
Audit and supply chain roles are harder to reach than, say, marketing directors. They don't hang out on LinkedIn all day, they're suspicious of unsolicited outreach, and gatekeepers are aggressive. Getting warm intros or building enough trust for a genuine conversation takes multiple touchpoints and real research.
We factor in the sourcing cost, the outreach sequences, the conversation with the prospect's executive assistant, and the time to verify they're actually the decision-maker. That work doesn't show up on a spreadsheet, but it's why you're paying us instead of running this in-house.
The Money Works If You Close
Here's what we see: teams that close 40%+ of meetings typically find $2,050-$2,100 per meeting highly profitable. Your CAC lands under $5,000 per deal. Teams closer to 25% closure find we need to adjust positioning or ICP. That's normal. We iterate until the data works.
Ready to do the math for your business?
Book a call and we'll walk your specifics: http://cal.com/nurturance
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