How are clients charged and what's the average monthly spend?

Cormac Repman
15 minutes ago
3 min read

We charge per qualified meeting booked, not by the hour or retainer. Each meeting costs between $1,000 and $4,000 depending on your target market and complexity. The typical customer spends $8,100 to $8,300 per month, which translates to eight to ten qualified meetings.

How Our Pricing Works

You only pay when we book a meeting that meets your qualification criteria. We define "qualified" together at the start: it might mean the prospect has budget authority, operates in your target industry, matches your employee count requirements, or all three. If we book a meeting that doesn't meet your criteria, there's no charge.

This model protects you from paying for activity that doesn't matter. You're not paying for emails sent or calls attempted. You're paying for actual meetings with people who can move a deal forward.

What Affects Cost Per Meeting

The $1,000 to $4,000 range exists because different markets have different acquisition costs. A mid-market enterprise software prospect in financial services might run $3,500 to $4,000 per meeting because decision-makers are harder to reach and have longer sales cycles. A SMB prospect in a faster-moving vertical might run $1,000 to $1,500.

We also factor in your ideal customer profile specificity. If you target "any VP of Sales at a tech company," research and outreach is cheaper. If you target "VP of Sales at Series B SaaS companies in the MarTech space with $3M ARR to $10M ARR," the cost goes up because we're doing more targeted prospecting.

Monthly Spend and Booking Velocity

Most clients book 8 to 10 qualified meetings per month. At the low end, that's $8,000 (8 meetings x $1,000). At the high end, it's $12,000 (10 meetings x $4,000). This puts the typical customer right in that $8,100 to $8,300 monthly range.

That's roughly 2 meetings per week. For most B2B sales teams, this feeds a consistent pipeline without overwhelming your sales organization. You're not getting a dump of 50 unqualified leads to sift through. You're getting two solid opportunities per week that your team can actually work.

Real Example

Let's say you're a Series B SaaS company selling to operations directors in manufacturing. Your ideal deal size is $50K to $100K annual contract value. We might charge you $2,500 per meeting because ops directors are specifically targeted (not easy to find) and your ACV justifies the acquisition cost. If you book eight meetings a month, your spend is $20,000.

But if those eight meetings convert at a 25% rate, that's two new deals. Even at the lower end of your ACV range (assuming 25% discount for new customers), that's $100K in new revenue from a $20K investment. Your payback is under two weeks.

Why This Pricing Model Works

You have predictable spend. You know meetings will cost $1,000 to $4,000. You know the average month runs $8,100 to $8,300. You're not surprised by a bloated invoice for low-quality activity.

We have skin in the game too. We only make money when the meetings we book actually fit your criteria. We're incentivized to do deep research, customize our outreach, and qualify hard before we put someone on your calendar.

Getting Started

Your actual cost and booking velocity depend on your industry, company size, and ICP specificity. The best way to understand what your number looks like is to talk to our team about your specific market.

[Book a call](https://cal.com/nurturance) to discuss your ideal customer profile and get a personalized estimate.