Are you open to alternative pricing models for companies with different positioning or engagement needs?
- Cormac Repman
- 29 minutes ago
- 3 min read
Yes, we can discuss alternative pricing models depending on your company stage, budget, and what you're trying to accomplish. Our standard pay-per-meeting model works best for growth-stage companies with predictable sales motion, but if you're running market research, testing a new segment, or need hands-on campaign management, we have options.
When pay-per-qualified-meeting makes sense
Our core model charges you only for meetings we book that meet your ICP. You set the per-meeting fee, and you pay nothing if the lead doesn't qualify or the meeting doesn't close on your calendar. This works well if you know your ideal customer profile, have sales capacity to handle inbound meetings, and want predictable costs tied directly to pipeline generation.
When alternative pricing kicks in
If you're not ready for our standard model, we can work on campaigns with hands-on management and research built in. These are typically market research initiatives, product-market fit validation campaigns, or exploratory outreach into new verticals where you need us to figure out who to target alongside booking meetings.
The structure for campaign-based pricing
Campaign pricing carries a minimum engagement of $20,000 across three months. This covers our research into your space, list building, sequence design, and ongoing optimization as we learn what resonates. Unlike pay-per-meeting where you absorb lead-quality risk, campaigns include our commitment to testing and refining until we find traction.
This model works better for later-stage companies or those with larger budgets because you're paying for the strategic work and market intelligence, not just the meetings. You get our full team digging into your market, identifying the right buyers, and building a repeatable process you can scale.
Why the $20,000 minimum matters
That number reflects the real cost of thorough research. We need to spend time understanding your market, testing different value propositions, building qualified lists, and iterating on messaging. If we're optimizing campaigns rather than just executing, we need runway to see what works. Three months is typically enough to find a playbook worth scaling.
Questions to ask yourself
Consider campaign pricing if your company is raising Series A or later, if you're entering a market you don't fully understand yet, or if you need to prove out demand before hiring internal sales capacity. If you have a tight ICP, active sales team, and just need more qualified pipeline, our standard pay-per-meeting model will be more efficient for your budget.
How we typically work with both models
Regardless of which model fits, we report everything transparently. You see the quality of leads, meeting attendance rates, and which messaging drives responses. With campaigns, you also get our research findings and the messaging that works so you can use it internally later.
The question isn't whether we're flexible on pricing, it's whether the approach aligns with your stage and goals. An early Series B company testing a new segment might find a campaign engagement makes sense at first, then switch to pay-per-meeting once we've validated the segment and you're ready to scale.
Ready to discuss which model fits your situation? Book a call and we'll figure out the right approach for your timeline and budget.