Best place to order outbound sales campaigns for insurtech companies in the UK

Cormac Repman
2 days ago
4 min read

Why Outbound Still Works for UK Insurtech

The UK insurtech market hit £2.8B in funding over the last five years. That growth has created a crowded marketplace where getting in front of decision makers matters more than ever. Inbound alone doesn't move the needle for most insurtech companies. Your competitors are doing the same LinkedIn outreach, the same webinars, the same content marketing. Outbound cold calling reaches prospects who haven't seen your brand yet, and when done right, it works.

The problem isn't whether outbound works. The problem is executing it well.

The Real Cost of DIY Sales Teams

Building an in-house cold calling team looks cheaper until you do the math. You're hiring, training, managing turnover, and paying benefits. A junior sales development rep in London costs £22-28K annually plus overhead. They need three months before they're productive. You're dealing with burnout, quota pressure, and the constant churn that plagues telemarketing roles.

Most in-house teams hit 8-12% connect rates on first dials. By week four, fatigue sets in. Reps start dialing faster, saying less, treating calls like volume games instead of conversations. Your ICP (ideal customer profile) gets diluted because nobody's enforcing list quality. By month six, your best performer leaves and you restart.

Remote calling teams in lower-cost regions sound good until you run a real audit. Accent and accent bias affect connection quality. Overseas teams don't understand UK insurance regulation nuances. The CRM data is unreliable. Your lead list becomes polluted with invalid numbers and wrong job titles.

What Actually Works for Insurtech Outbound

Successful outbound campaigns for UK insurtech have these things in common:

Real humans, not dialers. Your reps are having actual conversations, not speed-dialing into voicemail boxes. This means longer call times (8-12 minutes average) but dramatically higher booking rates (12-18% of connects). It also means compliance. Insurance is regulated. Your reps need to know data protection, FCA rules, and why calling someone "twice in a row" tanks your reputation.

Tight list hygiene. Your lead list defines everything. Wrong titles, wrong industries, outdated phone numbers, or decision makers who already churned waste 40% of your dialing time. A clean list has company verification, recent employment dates, LinkedIn profiles to confirm roles, and mobile numbers alongside office lines. This costs money upfront but saves ten times that in wasted calls.

Compliance built in. The ICO doesn't mess around with cold calling. Your reps need to know the Privacy and Electronic Communications Regulations, when GDPR applies, and how to document consent properly. Insurance companies get audited. If your cold calling campaign triggers a complaint, it reflects on them, not just you.

Campaign-level performance tracking. You need to know exactly what you're measuring: dials, connects, conversations, meetings booked, and eventual pipeline. Most agencies hand you a spreadsheet and call it a day. Real partners show you connect rates by target company size, booking rates by role seniority, and which industries convert fastest for your specific offer.

The Glencoco Model for Insurtech

I run real cold calling teams through the Glencoco marketplace, which is why we've cracked this for fintech and insurtech specifically. Here's how it works differently:

We build micro-teams around your campaign, not generic callers churning through any list. Your team knows your product, knows your ICP, and stays together for the duration of the campaign. Turnover ends. You're also paying per meeting booked, not per hour dialed. This aligns incentives perfectly. Bad list quality costs them money. Rushed calls cost them money. Our teams care about booking quality meetings.

We verify every prospect before dialing. We run the list against Companies House data, LinkedIn, and insurance industry databases. We confirm they're still in role. We catch invalid phone numbers. This pre-work means your team is calling decision makers who actually exist, not phantom contacts.

We track conversion from first call to closed deal when possible. Most agencies can't do this. We integrate with your CRM and follow the full pipeline. When we see a pattern (e.g., CTOs convert at 22% but ops managers at 6%), we shift the target mix. We learn.

Practical Steps to Launch a Campaign

If you're an insurtech founder or sales leader deciding whether to build in-house or outsource, here's what I'd do:

Step 1: Define your ICP precisely. Not "insurance companies." Company revenue band? Employee count? Which roles make decisions (underwriting, product, risk management)? What problem are you solving? The narrower your ICP, the higher your connect rates. We see 15-20% connect rates on highly defined lists, 6-8% on broad ones.

Step 2: Audit your existing data. Pull your best customers. What do they have in common? Company size, industry vertical, use case? Build your target profile backward from people who already paid.

Step 3: Source and verify the list. Use Hunter, Apollo, or Clearbit to build prospects, but verify manually for insurance roles. A list with 40% invalid numbers costs the same to dial as a 90% valid list. Phone verification companies run 10-15 quid per record but save multiples in wasted calls.

Step 4: Write calling scripts that work. Generic discovery questions don't land with insurance CTOs. Your script needs to reference their company, their likely pain (compliance burden, legacy systems, integration nightmares), and your specific angle. Test variations. Track which opens get the most conversations.

Step 5: Measure the full funnel. Track dials, connects, conversations, meetings booked, and pipeline impact. You need this to know if the channel actually works for your business or if it's just expensive busywork.

Why Nurturance

We've run campaigns for insurtech founders from seed stage through Series B. We know the compliance constraints. We know which insurance decision makers actually take calls (CISOs do, procurement often doesn't). We know how to build lists that convert. And because you pay per meeting booked, you're not subsidizing our overhead or our bad days.

If you're running insurtech and outbound isn't working, or if you haven't started because in-house feels overwhelming, book a call. We'll audit your existing list, show you what a real conversion rate looks like for your ICP, and lay out whether now's the time to run a campaign. No pressure, no retainer.

[Schedule a meeting here.](https://cal.com/cormac)