What's your typical sales cycle and expected results?
- Cormac Repman
- 4 hours ago
- 3 min read
For most enterprise clients, we generate 12 to 13 qualified discoveries per week through outbound SDR motion, with a typical decision-making cycle of 4 to 8 weeks before you see predictable, repeatable results. The outcomes you'll see depend heavily on your industry, ICP quality, and how tightly your sales team qualifies opportunities, but we've found that clients who nail their buyer profile and qualification criteria see results within the first 30 days.
How Long Until You See Results?
Week one through three is always about data validation and messaging iteration. We're learning what resonates with your ICP, which industries respond fastest, and where the real decision-makers actually are. By week four, you should see your first qualified meetings land. By week six to eight, the pattern stabilizes and you can forecast weekly meeting volume with confidence.
The reason this matters: you're not buying a flat volume of meetings. You're paying us to bring in meetings that fit your criteria, and that specificity requires a ramp-up period.
What Results Actually Look Like
For a typical enterprise client running an $80,000 to $150,000 annual commitment with us, you're looking at 50 to 60 qualified meetings per month. That's the 12 to 13 per week benchmark. Of those, your sales team typically converts 15 to 25% into first calls, and somewhere in that funnel, you'll see closed deals.
But here's what matters more than raw numbers: these are meetings we've already qualified against your criteria. Our SDRs don't just dial for volume. They research, they listen, and they only book someone who matches your buyer profile and has a real business problem you can solve.
Why Results Vary So Much
Two companies in the same industry can see completely different outcomes. A SaaS company with a razor-sharp ICP (specific title, company size, revenue band, pain point) will outperform a company still figuring out who they sell to. If you're selling to VP-level buyers at companies making $10M to $100M, results land faster and cleaner than if you're trying to reach everyone from manager to C-suite.
The second variable is qualification rigor. If you tell us "qualified means they have a budget and authority," results will be thinner than if you say "qualified means they're actively planning a systems migration this quarter." Specificity drives results.
Your Role, Our Role
You own the qualification bar. You tell us exactly what qualified looks like for your business. We own the volume and the motion. We build the list, run the sequences, make the calls, and book the meetings. You get your calendar filled with people who match what you asked for.
Then your sales team does their thing. We measure success by how many meetings we deliver that hit your criteria, not by how many they close. That separation matters, because it means we're aligned on delivery, not on outcomes we can't control.
What to Expect in Year One
Most clients come in focused on finding their first few wins. By month three, you're profitable with us if you're closing at a normal 15 to 25% rate. By month six, the motion is predictable enough that you can plan hires and forecast revenue based on meeting volume.
Ready to see what this looks like for your business? Book a call with us to talk through your ICP, your qualification criteria, and what a typical month of pipeline would actually look like.
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