Do you offer alternative pricing models for companies that need trust-building conversations rather than direct sales meetings?
- Cormac Repman
- 1 hour ago
- 3 min read
Yes, we absolutely do. If your goal is market research and trust-building rather than immediate sales conversations, we've run those campaigns before, and they typically require a minimum commitment of $20,000 across a three-month period. The investment covers our outreach infrastructure, researcher time, and the quality conversations we're designed to facilitate.
When Trust-Building Conversations Make Sense
Most companies pursue outbound for one of two reasons: they're either trying to close deals this quarter, or they're exploring a new market and need to understand buyer attitudes first. We specialize in direct sales meetings, but we've built process and benchmarks around the market research motion too.
If you're in the second camp, you might be launching into a new vertical, testing product-market fit, or preparing for a board presentation on a nascent market. These situations require a different cadence and conversation script than what you'd use with direct sales prospects.
The Difference Between Sales and Research Conversations
A sales meeting prioritizes qualification and pipeline movement. A trust-building conversation prioritizes learning and relationship warmth.
This changes who you target, what you ask, and how you measure success. Instead of asking "Are you a fit for our solution right now," you're asking "How do you currently approach this problem," "What would need to change for a vendor like ours to matter," and "Who else should we talk to."
Those questions build real relationships and generate insights. They also take slightly longer, because the prospect isn't primed for a close. That's why our minimum spend reflects the research-grade outreach and analysis required to run these campaigns well.
What's Included in Our Research Campaigns
We handle the full pipeline: list building, personalized outreach, conversation scheduling, and post-call analysis. You get detailed notes from each conversation, aggregated themes and insights, and recommendations for next steps.
Some companies use this data to refine their go-to-market strategy. Others use it to validate a hypothesis before hiring a sales team. We've seen strong ROI when the research directly informs product development or vertical positioning.
Why the $20,000 Minimum Exists
If you're running a market research campaign, you need statistical significance. That typically means 40 to 50 qualified conversations with the right buyer profile. Fewer than that, and you're anecdotes, not data.
At our standard per-meeting rate, 40 to 50 conversations would land somewhere between $16,000 and $20,000 depending on your target market and how selective we need to be with sourcing. The three-month minimum ensures we have time to build relationships, iterate on messaging based on early learnings, and surface patterns that actually matter.
We've found that companies underestimate how long it takes to move from "I'll take a meeting" to "I actually spoke to someone in that conversation who matters." Three months is the right timeline for that.
How to Know If This Is Your Play
Talk to us if you're exploring a new market but aren't ready to staff a full sales team yet. Or if you're a larger organization that needs to understand buyer perceptions before a product launch. Or if you're building a board deck and need buyer validation beyond your immediate network.
What this isn't: a way to run paid customer interviews or user research. If that's what you need, this model isn't the fit.
Ready to explore whether market research conversations make sense for your growth strategy? Book a call with us to walk through your goals.
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