Are there renewals for clients or is it a one-time service?

Cormac Repman
1 hour ago
3 min read

Yes, we structure this as a renewable service with a built-in trial period. Clients start with a three-month pilot or proof of concept, and after that initial period, they can renew for 3, 6, or 12 months based on their needs and budget. We offer commercial discounts for longer-term commitments.

Why the Three-Month Pilot Model

We start every client with a three-month trial because outbound SDR work isn't one-size-fits-all. Your ICP, messaging, and qualification criteria take time to dial in. During the pilot, we're validating that our process works for your specific sales motion, your market, and your deal size. We measure qualified meetings booked, not just activity, so there's real accountability on both sides. If it's working after ninety days, renewal becomes a straightforward conversation.

Renewal Options After the Pilot

Once the pilot wraps, you're not locked into anything. We give you three paths forward:

Three-month renewals work well for companies testing fit or with budget cycles that align quarterly. You get continuity without a big annual commitment.

Six-month renewals hit the sweet spot for most of our clients. There's enough runway to build momentum—your team gets better at qualifying as time goes on, and we refine our messaging based on what's converting. You also get a meaningful discount compared to three-month pricing.

Twelve-month renewals are for clients who are seeing strong pipeline and want to lock in the lowest unit cost. Annual commitments give us visibility to scale operations for you, and you get the best pricing by far.

How Pricing Scales

Think of it this way: if your monthly cost during the pilot is $X, a six-month renewal typically costs 10-15% less per month, and a twelve-month commitment can save you 20-25% monthly. The longer you commit, the more efficiency we can build into your program. We're not trying to nickel-and-dime you; we're rewarding partners who are serious about the outcome.

What Happens Between Pilot and Renewal

About six weeks into your pilot, we'll pull together a recap: how many qualified meetings we've booked, pipeline value generated, your cost per meeting, and what we're seeing in your market. We'll show you the data and have an honest conversation about whether this is working. If it is, renewal is easy. If adjustments are needed—different messaging, different segments, different qualification bar—we make those changes before renewing.

Common Client Scenarios

Sales leaders testing our service often start with a pilot and then jump to six or twelve months once they see results, because pipeline momentum builds. Some clients run multiple concurrent programs (different segments or markets) and renew different programs on different schedules to spread budget across the year. Others use the pilot to validate one specific motion, then expand to a longer renewal once they've proven ROI to their CFO.

No Surprises

You never owe us anything beyond your renewal term. We're not a subscription trap. At the end of any renewal period, you can walk, renegotiate, or expand based on what the data shows. We'd rather have clients renew because they're getting real value than because they can't escape.

Ready to explore whether our model fits your sales process?

[Book a call](https://cal.com/nurturance)