What's the cost per meeting booked?

Cormac Repman
1 day ago
3 min read

Our standard recommendation is $2,500 per qualified meeting booked. This price point gives you predictable costs, keeps payouts lean relative to deal value, and aligns incentives so we're only paid when a prospect actually engages on a discovery call. Here's what you need to know about pricing and when it makes sense for your business.

How We Price Per Meeting

We charge after a meeting is booked and confirmed, not upfront for leads or outreach attempts. This means you pay only for results: a qualified prospect who showed up to a call with your team. For a typical deal in the $80k to $90k range, a $2,500 payout keeps your cost below 4% of closed value and stays well under standard fee schedule thresholds that can run 5-10% or higher.

What "Qualified" Actually Means

A qualified meeting isn't just anyone who takes a call. We define it as a prospect who fits your ideal customer profile, has relevant buying authority, and is genuinely interested in exploring a solution. The prospect confirms attendance and shows up. We handle the entire outreach sequence, targeting, and calendar coordination, then hand off a confirmed attendee to your team for the first conversation.

Why $2,500 Makes Math Work

Let's walk through the economics. If your average deal closes at $85k and you need three meetings to land one, your cost per meeting is $2,500. That's a 3% cost of sale, which leaves room for sales commissions, marketing spend, and overhead while maintaining healthy margins. Compare this to hiring a dedicated SDR at $50-80k annually, who typically books 4-8 meetings per month after ramping.

For smaller deals in the $40-50k range, we often recommend a lower per-meeting cost or a blended model. For enterprise deals in the $250k+ range, some clients prefer a flat monthly retainer instead. We're flexible on structure depending on your pipeline goals.

What You're Actually Paying For

The price includes our research, list building, copywriting, campaign setup, and ongoing sequence management. We handle the entire messaging strategy, testing, and optimization across multiple channels. You're not paying for raw contacts or low-quality leads; you're paying for a booked, confirmed meeting with a prospect we've qualified and warmed up.

This also means our team has skin in the game. We're not paid until someone actually shows up, so every campaign is optimized for quality over volume. We track confirmation rates and adjust messaging if we sense scheduling challenges.

Common Scenarios

A B2B SaaS company with $65k annual contracts might book 2-3 meetings per week at $2,500 each, totaling $5-7.5k per week in payouts during active campaigns. If they close one deal every 1.5 weeks, payroll is roughly $3,750 per closed deal, or about 6% of contract value.

A professional services firm with $120k projects might run a smaller campaign, targeting just 4-5 meetings per month at $2,500. If they close one project from every two-three meetings, the effective cost is $5-7.5k per closed deal, leaving solid margins.

An enterprise software company with $200k+ deals might negotiate a retainer plus smaller per-meeting fees, because even a single qualified meeting is extremely valuable and payback happens quickly.

When to Consider This Model

This pricing makes sense if you have a proven sales process, can close 30-40% of qualified opportunities, and want to scale revenue without adding headcount. It's especially effective for teams that struggle with prospecting, lack in-house SDR capacity, or need a quick injection of pipeline.

Book a call with us to discuss your deal size, current close rate, and monthly meeting targets. We'll model out the ROI specific to your business.