What qualifies as a meeting we pay for, and what happens if it doesn't meet criteria?
- Cormac Repman
- 1 day ago
- 2 min read
We only charge for qualified meetings that actually happen. That means you don't pay if the prospect falls outside your target company profile, misses the call, or cancels within 24 hours. We align on what "qualified" means before we send a single email.
How We Define Qualified Upfront
Every engagement starts the same way: we work with you to document your ideal customer profile. That might look like "Series A-C SaaS companies in healthcare tech with $5M-50M ARR" or "staffing agencies with 50-500 employees in the Northeast." We get specific. Then we hold ourselves accountable to those criteria every single day.
If we deliver a meeting with someone who doesn't fit, you don't pay. It's not a judgment call. Either they match the profile or they don't.
No Payment for No-Shows or Cancellations
A meeting that doesn't happen isn't a qualified meeting. If a prospect no-shows or cancels inside 24 hours, that one's on us. You pay zero.
This creates the right incentive alignment: we're not motivated to book last-minute meetings or push prospects into calls they don't actually want. We care about real pipeline.
Cancellations outside 24 hours are different. At that point, we've done our job (vetting, scheduling, reminding). The prospect backed out for business reasons, but they were qualified and committed at booking time.
What Happens If We Miss the Target Profile
Mistakes happen. Maybe we pull a prospect with the right title but wrong industry, or a company that's too large. Here's the process:
You flag it within 5 business days of the meeting. We review the qualification checklist together. If the prospect clearly missed your criteria, you don't pay. We log what we learned and tighten the search.
This happens rarely, because bad meetings cost us time too. We're filtering with the same rigor you would. But the system protects you: you only pay for actual fits.
The Financial Clarity
Let's say your qualified meeting costs $800. Here's what that covers:
Prospect meets company size, industry, and use case criteria
Meeting actually happens (not a no-show)
Meeting is 25+ minutes long
Here's what it doesn't:
Prospect doesn't advance past an initial call (that's your job)
They ghost you next month (not our responsibility)
Meeting gets moved or rescheduled outside 24 hours (that's a scheduling change, not a cancellation)
You're not paying for outcomes. You're paying for access to a pre-qualified buyer who showed up and met your profile.
Why This Matters
The traditional recruiting or lead gen world is full of hidden clauses. "Qualified" means something different to everyone. We remove that ambiguity because we're betting on the quality of our work every single month.
When both sides agree on what "qualified" means before the campaign starts, two things happen: we deliver better prospects, and you don't waste cycles on bad fits. That's alignment.
Book a call to walk through your ideal customer profile, and we'll lock in what qualified means for your business.
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