Do we pay for meetings that don't show up, cancel, or miss your qualification criteria?

You only pay for qualified meetings that actually happen and meet your defined criteria. If a prospect doesn't show up, cancels, or falls short of your requirements—like headcount, location, or industry—there's no charge. You're protected from paying for meetings that don't advance your pipeline.

No-Shows: You Pay Nothing

We've built our model around accountability. When a prospect books a meeting, they're committed to showing up. If they don't, that's on us, not you. We track attendance on every meeting we schedule, and no-shows don't generate an invoice. You keep your $300-$1,500 per qualified meeting budget for deals that actually happen.

This incentivizes us to book prospects who are genuinely interested. We're not playing games with calendar invites; we're focused on filling your calendar with people ready to talk.

Cancellations: Same Protection

Cancellations work the same way as no-shows. If a prospect cancels before the meeting, you don't pay. If they cancel after the meeting starts, that still counts as a completed meeting because the conversation happened—but a last-minute cancellation before dial-in means no charge.

We've found that less than 8% of booked meetings get canceled across all our campaigns, so this rarely comes up. Most of the time, if someone is qualified enough to book, they show.

Criteria Mismatches: You Define the Rules

This is where we're different. You set the criteria. Maybe you need companies with 300+ employees, only in the Northeast, or specifically decision-makers in finance operations. If someone who books has 280 employees or is in a different region, we don't automatically charge you.

Here's the key: you decide what counts. Some clients tell us, "Charge me anyway; we can work with 250+ employees." Others say, "Only charge for 300+." We honor that agreement. If the prospect doesn't meet your stated criteria, there's no obligation to pay.

The Benefit: You Still Get the Meeting

Even if someone misses your criteria, they show up and the conversation happens. You might discover they're actually a fit after all, or they could become a future opportunity. We're not saying you should ignore these meetings—just that you're not financially on the hook if they don't check every box.

This is why some teams pay for 95% of meetings we deliver while others pay for 70%, depending on how strict their criteria are. We're transparent about what qualified means, and you only pay for what actually qualifies to you.

How It Works in Practice

Let's say you're a compliance software company looking for banks with $2B+ in assets. We book five meetings. Four of them are exactly your target. The fifth prospect oversees compliance at a $1.8B bank—close, but not quite. You talk to them anyway because they're a prospect. At the end of the month, you pay for four meetings, not five. No questions asked.

We track all of this in a shared dashboard. You can see which meetings hit your criteria and which ones didn't, and you approve payments directly.

Why This Matters

Payment risk shouldn't fall on you when prospects ghost or don't fit. You're buying a service to fill your pipeline with qualified conversations, and we're confident enough in our work to only charge when that actually happens.

Book a call with us to define your exact criteria and we'll show you how this works.

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