Who provides the prospect list, and what do enrichment costs look like?

Cormac Repman
1 day ago
3 min read

You can provide your own list, or we can source it for you. If we build the list, our data team researches and identifies contacts that match your ideal customer profile. Mobile enrichment runs 50 cents per lead, and that's where most costs come in. Beyond that, we charge only when meetings book.

You Bring Your Own List

Many of our clients start with existing accounts or a list they've already built. This works great. We'll validate and enrich what you have, adding missing contact info and mobile numbers. If your list already has strong email coverage, enrichment costs stay low since we're mainly filling data gaps.

The upside here is speed. You're ready to start conversations immediately. No research phase. We jump straight into outreach and booking qualified meetings.

We Source the List

When you'd rather outsource list building, our data team maps your ideal customer profile. We identify companies that fit, then research and locate the right contacts within those organizations. Think decision-makers in specific titles, industries, revenue ranges, and geographies.

This takes longer than using your existing list, but you avoid spending internal cycles on research. We handle the legwork and deliver contacts ready to outreach.

Enrichment Costs: The Real Number

Here's what enrichment actually looks like. If you're sourcing a list of 1,000 leads with no mobile numbers, enrichment runs around $500. If you already have emails and names, it might be half that because we're just appending mobile and a few data fields.

These costs are one-time. We enrich once, then use that data across your entire outreach campaign. No per-message enrichment fees. No hidden tiers. Just honest pricing on what data costs in the market.

Why Mobile Numbers Matter

You might wonder why we emphasize mobile enrichment. Direct mobile numbers dramatically improve connection rates compared to generic company lines. Prospects answer their own phones. Email gets lost in inboxes. Text and call outreach to mobile converts better.

A campaign targeting 500 leads with solid mobile coverage typically sees 2-3x better initial contact rates than one relying only on emails and main company numbers. That efficiency gap is why we invest in getting mobile data right.

Total Cost Example

Let's say you're a B2B SaaS company targeting VP-level product leads. You want 500 contacts across mid-market companies in the US.

List sourcing from our team: included in our platform fee, no separate charge.

Mobile enrichment: 500 leads at 50 cents each = $250.

Meeting bookings: $200-500 per qualified meeting, depending on your agreement.

So if outreach generates 5 qualified meetings, you've paid $250 for enrichment plus the meeting fees. Compare that to the typical SDR salary and cost-per-meeting from hiring in-house, and the math shifts pretty quickly.

No Surprises

We don't mark up data costs or bury fees in contracts. Enrichment is transparent and one-time. You own the enriched list. Use it however you want after the campaign runs.

If you source your own list, you only pay for what we append. If we source, we build it into our research process with no separate enrichment bill unless you're asking for premium data (like direct mobile for a highly specific niche).

Either way, you only get invoiced for qualified meetings. No meeting, no meeting fee. That's the model.

Ready to talk through what list makes sense for your business? [Book a call with us](cal.com/cormac).