What pricing would you recommend for our typical deal size?
- Cormac Repman
- 5 hours ago
- 3 min read
For companies with average deal sizes between $50,000 and $80,000, we typically recommend starting at $2,050 to $2,100 per qualified meeting, with a target range of $2,000 to $2,500 as you scale. This pricing reflects both your revenue potential and the work required to generate quality pipeline in your market. Let's break down how we arrive at these numbers and what flexibility looks like.
The Math Behind the Meeting Price
The price per meeting should align with your ability to convert and close. If you're looking at average deal sizes in the $50k to $80k range, you're usually working with 6 to 12 month sales cycles. That means each qualified meeting needs to generate enough pipeline value to justify the investment, account for your close rate, and leave healthy margin for both of us.
We work backwards from your typical deal value and conversion math. If you're closing 1 in 5 qualified meetings at $65,000 average deal size, each meeting represents roughly $13,000 in expected revenue. A $2,100 meeting price represents about 16% of that expected revenue value. For most B2B SaaS and services companies in this range, that's a sustainable ratio.
Getting Started with the Walk-Run Approach
We don't recommend jumping straight to $2,500 per meeting. Instead, we suggest a walk-run approach starting closer to $2,000 to $2,050. This accomplishes several things. First, it lets us learn your ICP, messaging, and what resonates with your market without you carrying too much upfront risk. Second, it gives you real data on conversion rates from our sourced meetings so we can refine targeting together.
As we accumulate performance data over 30 to 60 days, you'll see clear patterns in which meetings convert, what objection handling looks like, and how the meetings fit your pipeline. Once we have 20 to 30 qualified meetings under our belt and you're seeing predictable close rates, we can gradually increase the per-meeting price toward your target range. This staged approach also manages cash flow better than committing to the full volume at premium pricing from day one.
When Price Varies Within Your Range
Your exact starting price within the $2,000 to $2,500 range depends on a few factors. If your deal size skews toward the higher end at $80,000 plus, or if you operate in high-velocity verticals like mid-market SaaS, we might start at $2,200 to $2,300. If your deals cluster at $50,000, or if you're in a slower-decision vertical, we'd lean toward $2,000 to $2,050 to build momentum.
Complexity also matters. If your buyer persona is deeply embedded (requiring navigation through multiple stakeholders or long approval chains), we price slightly higher to account for the additional qualifying work. If your selling motion is more straightforward or you have strong brand recognition in your space, we can often operate at the lower end of your range.
The Real Question: Is It Worth It?
The best way to think about this is expected value per meeting, not absolute price. At $2,100 per meeting against a $65,000 deal size with a 20% conversion rate, you're paying roughly $10.50 per dollar of expected revenue. That's competitive with most in-house SDR costs and removes hiring, training, and tooling overhead from your budget.
We recommend running the numbers against your current customer acquisition cost and seeing where qualified meetings sit. Most of our customers find that our pricing outperforms their in-house SDR programs within the first 60 days.
Ready to model this for your specific business? Let's talk through your deal flow and conversion data.
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