What does setup require from our side?
- Cormac Repman
- 3 hours ago
- 3 min read
The setup is lightweight on your end. You'll record a 30-minute launch showcase about your company and connect your calendar—that's the core requirement. We handle everything else: rep training, campaign strategy, lead enrichment, and daily platform management.
What You Actually Need to Do
Your main tasks are straightforward. First, we schedule a 30-minute recorded call where you walk through your company background, what you sell, who your ideal customer is, and why prospects should care. This isn't polished—it's conversational. We use this to train our reps so they sound like they actually know your business when they're on calls with leads. Second, you grant us calendar access so we can book qualified meetings directly into your schedule. That's it. No software to install. No internal team training. No database migrations.
Why the 30-Minute Showcase Matters
This recording is your leverage. Our reps are good at sales, but they're not experts in your industry on day one. That showcase compresses your domain knowledge into one reference that our team can replay, learn from, and cite during outreach. It typically covers: your founding story or market position, the core problem you solve, the types of companies and roles you sell to best, common objections and how you typically answer them, and what a successful conversation looks like. We've found reps close 15-20% more meetings when they're armed with this context versus generic talking points.
What We Handle (You Don't)
This is where the value lives. We run everything else. That includes building your lead list and vetting for fit, so we're only calling people who match your ideal customer profile. It includes training our reps specifically on your pitch and your market dynamics. It covers the daily cadence—emails, calls, follow-ups—all tracked and optimized. We manage our CRM integration with your calendar system. We handle objection handling and qualification. We filter out tire-kickers and only schedule meetings with leads who actually have budget and timeline. Most importantly, you pay only when a qualified meeting lands on your calendar. No retainers. No setup fees.
Timeline and Logistics
The whole process moves fast. You record the showcase whenever works for you—doesn't have to be live—and send it our way. We typically review it that same day and brief our team within 24-48 hours. Calendar connection takes 10 minutes. From there, reps are calling your ideal prospects within a week. Most customers see their first qualified meetings within 2-3 weeks of launch, though it varies by market size and sales cycle.
Common Concerns
Some teams worry they'll get calls from unqualified leads. That's why we filter hard. We use data, research, and phone conversation to vet before we schedule anything on your calendar. You'll see only the meetings that fit your ICP and have genuine buying intent.
Others ask if they need to train their sales team to use our platform. You don't. We do the calling, qualification, and booking. Your team just shows up to calls with leads who are already warm to your pitch because they've already said yes to a conversation.
Ready to keep your sales team focused on closing instead of prospecting?
[Book a short call with us to walk through your fit.](https://cal.com/nurturance)
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