How is the per-meeting price determined within your $1,250-$5,250 range?
- Cormac Repman
- 3 hours ago
- 3 min read
Our per-meeting fee scales based on three factors: your average contract value (ACV), how complex your deals are to close, and how hard your buyers are to reach. This is why the same qualification can cost $1,250 for one client and $5,250 for another. We're not arbitrarily charging more to high-growth companies; we're pricing based on the actual economic value we're creating and the effort required to create it.
How ACV Sets the Floor
Higher ACV deals support higher per-meeting fees. A $50k annual contract generates different economics than a $500k enterprise deal. When your average customer lifetime value is higher, qualified meetings have more value to you, and our team can justify spending more time and sophistication on each outreach campaign.
This also means we can be more selective about which prospects we pursue. For low-ACV products, we need volume and speed. For high-ACV deals, we invest in deeply researched personalization, multiple touchpoint sequences, and senior-level relationship building. That takes longer and costs more in human expertise.
Deal Complexity Increases Effort
Simple deals have simple sales cycles. You need one stakeholder who understands the problem and can make a quick decision. Complex deals have buying committees, legal reviews, security assessments, and budget cycles.
When we're booking meetings for a straightforward tool, we're solving a clear problem for one person. When we're booking meetings for infrastructure software or enterprise SaaS, we might need to research org charts, identify budget owners, understand procurement processes, and navigate vendor evaluation frameworks. Booking those meetings takes different muscle. Some of our most experienced SDRs specialize exclusively in complex, high-touch campaigns because that expertise commands a premium.
Market Difficulty Shapes Pricing
Some industries and buyer personas are harder to reach than others. A mid-market marketing leader might check email regularly and respond to well-timed outreach. A Fortune 500 manufacturing VP gets fifty messages a week and works through an executive assistant.
Harder-to-reach markets require different strategies: multi-channel campaigns instead of email only, research-based personalization instead of templates, longer lead times, and often higher message frequency. This is where our team's skill gap shows up. Senior SDRs naturally gravitate toward high-ACV, complex, hard-to-reach campaigns because they're most rewarding and profitable. Easier markets get newer team members and more automation.
We don't hide this economic reality; we build it into our pricing. You get more senior expertise and more sophisticated tactics when you're in a harder market.
What This Looks Like in Practice
A $150k ACV SaaS company selling to finance teams in mid-market might pay $2,000 per meeting. That's the middle range. A $2M ACV enterprise platform selling to Fortune 500 ops leaders might pay $4,500 per meeting. A $20k ACV marketing tool selling to startup founders might pay $1,250 per meeting.
We charge more not because we're greedy, but because we're allocating our best talent where it creates the most value. You're not subsidizing anyone else's campaign; you're paying for the actual cost and sophistication level of building pipeline at your scale and complexity.
It's the same principle as hiring consultants. A junior consultant costs $150 per hour; a principal costs $500 per hour. You're paying for experience and judgment, not for our meal breaks.
Let's talk through your specific situation and what your per-meeting rate would be.
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