What determines my specific price within the $1,250–$5,250 range?
- Cormac Repman
- 1 day ago
- 3 min read
Your price depends primarily on two factors: your average contract value (ACV) and how specific and difficult your ideal customer profile (ICP) is to qualify. The higher your ACV, the more value we can invest in finding the right person. Similarly, campaigns with narrow, specific qualification criteria cost more because they're harder to find and our SDRs face stiffer opportunity costs.
Why ACV Matters
Think of it this way: if you're selling a $50,000 annual contract, we can afford to spend more time qualifying a prospect than if you're selling a $5,000 deal. Your ACV directly correlates with how much value that qualified meeting represents to you, which shapes what we can invest in the process.
We price on a spectrum from $1,250 to $5,250 per qualified meeting. A company with a modest ACV of $15,000 to $25,000 typically lands in the lower-to-middle range. An enterprise company with an ACV of $200,000 or more gets priced higher because each meeting represents substantially more revenue opportunity.
How Qualification Difficulty Factors In
Not all ICPs are equally easy to reach. "Tech companies in the US" is relatively broad. "VP of Sales at Series B SaaS companies in the vertical SaaS space doing less than $5M ARR" is very specific.
When your criteria are broad and straightforward, our SDRs can run an efficient campaign and find plenty of qualified prospects. That efficiency means lower cost per meeting. When your criteria are tight and demanding, we narrow our target significantly. That means more dials, more research, more rejection. Our SDRs could instead be running easier campaigns with higher yield. So we price specific, difficult criteria higher to reflect that opportunity cost.
Real-World Examples
Here's how this plays out in practice:
A mid-market HR software company targeting mid-market HR directors at companies with 200 to 1,000 employees? That's reasonably specific but still a large addressable market. This might land at $2,000 to $2,500 per meeting.
An enterprise sales operations platform targeting only VP-level or C-suite ops leaders at companies with more than $100M in revenue? That's narrow, hard to reach, and each meeting is worth a ton. You might see $4,000 to $5,000 per meeting.
A startup with a very niche product, smaller ACV, and looser qualification criteria? You could come in at $1,500 per meeting because we can run a high-volume, lower-touch campaign.
How We Price Your Campaign
During our discovery conversation, we ask about your ACV, your exact ICP definition, and how many of those prospects actually exist in the addressable market. We also look at factors like geography, seniority level, and any role-specific requirements that make prospects harder to identify.
We then estimate how many dials and how much research effort your campaign will require, and we price accordingly. We're transparent about this. If your criteria are genuinely narrow, we'll tell you why your price sits higher. If you're open to broadening your ICP slightly, we can usually show you a lower per-meeting cost with a larger pool of potential customers.
The Bottom Line
Our pricing model aligns our incentive with yours: we make more when we find higher-value prospects for you, and we charge more for campaigns that are simply harder to execute. It's not arbitrary. It reflects real differences in how much work goes into finding your ideal customer.
Book a call to discuss your specific ACV and ICP and see exactly where your campaign would land.
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