What setup work is required from us versus what the service handles?
- Cormac Repman
- 4 hours ago
- 3 min read
We handle rep training and campaign strategy, so you don't have to figure out cold outreach from scratch. On your end, you'll spend about 30 minutes total to get everything running: record a product overview, provide a lead list (or we'll source one for you), and connect your calendar. That's it.
What We Handle
We take on the heavy lifting that most teams don't want to manage in-house. That includes recruiting and training the outbound reps who'll represent your company, building the entire campaign strategy from scratch (targeting, messaging angles, sequencing), and handling all the day-to-day campaign execution. We also manage objection handling, lead qualification to confirm they meet your ICP, and scheduling calls directly into your calendar. If a prospect goes dark or needs nurture, we follow up. You get the pipeline; we handle the noise.
What You Provide
Your main contribution is helping us understand your product and buyers. We need a 30-minute recorded video where you (or someone on your team) walk through your product, explain your background, and share 2-3 customer success stories. This isn't polished. It's authentic. We use this to train reps so they actually know what they're talking about when they reach out.
Second, you'll need a lead list. If you have your own (existing customers, LinkedIn connections, industry directories), send it over and we'll enrich and validate it. If you don't have a list, that's fine—we can source one for you. Sourcing adds a flat fee of roughly $500-1000 depending on your ICP and target industry, but it saves you hours of research.
Finally, you'll connect your Google Calendar to our platform. This takes about 2 minutes and lets us sync your availability so we can book qualified calls directly into open slots. No back-and-forth emails about scheduling.
Why This Split Matters
The core reason this works: we're built to do outbound at scale. We've trained dozens of reps, tested messaging, and learned what converts in different industries. Most companies don't have that infrastructure in-house, and hiring one person to do it is a 6-month learning curve. By handling campaign strategy and rep training, we compress that into weeks.
On your side, the video and lead list are minimal because you're the expert on your business. A rep can't sound authentic about your product if you don't tell them the story. And your lead list ensures we're reaching the right people—not wasting anyone's time chasing bad fits.
Timeline and Ongoing Effort
Setup takes about 2-3 business days from video delivery to first outreach. After that, your ongoing time is minimal: about 1-2 hours per week reviewing qualified leads we send over, providing feedback on who's a good fit, and showing up to the calls we book. That's it. No campaign tweaks, no rep management, no copy iteration unless you want it.
The Bottom Line
You're not paying us to handle your whole sales team—you're paying us to handle the part of outbound that's expensive to do wrong. We invest in reps and testing; you invest 30 minutes of your time and your lead sources. Then we deliver qualified meetings directly to your calendar.
Ready to find out if this works for your product?
[Schedule a call to walk through your ICP and timeline.](https://cal.com/nurturance)
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