How does the pay-per-meeting model work and what makes a meeting 'qualified'?

We define your qualification criteria upfront, then our reps call prospects, validate they meet your standards, and book confirmed meetings into your calendar. You only pay after the meeting happens and the prospect qualifies. It's commission-based sales without the overhead.

How We Qualify Before the Meeting Even Starts

This is where most pay-for-performance services fall apart. Many charge per meeting regardless of fit, leaving you with a calendar full of wrong-fit prospects. We work differently.

Before our team makes a single call, we sit down with you to nail down exactly what "qualified" means for your business. This typically covers deal size (we booked meetings with companies looking at $50K+ annual contracts), employee count (maybe you only want enterprises with 500+ employees), industry vertical, use case, or budget status.

These criteria become our North Star. Every rep on our team has your qualification rubric in front of them during every call.

The Qualification Process During the Call

Our reps don't try to close deals. They qualify. When they reach a prospect, they ask discovery questions to confirm the person meets your criteria: Do they have budget? Is this company the right size? Are they actively looking to solve this problem this year? Is the prospect in a role that influences buying decisions?

If the prospect doesn't qualify, we note why and move on. You pay nothing. If they do qualify and express interest, we book them into your calendar at a time that works for both sides. Then you take the meeting.

What Qualified Actually Means in Practice

Let's say you sell HR software and you've told us you only want to meet with People Ops leaders at companies with $10M+ annual revenue who are actively evaluating solutions in the next 90 days. We screen for all three criteria before booking.

Or maybe you're a data platform and your sweet spot is companies with 100-1000 employees doing $50K-$200K in annual revenue. We validate company size and budget before passing the meeting to you.

The point: you set the bar, and we only deliver meetings that clear it.

When Do You Actually Pay?

Payment happens after two things occur. First, the meeting happens. You attend it. Second, you confirm it met your qualification criteria.

Some teams review this weekly. Others flag qualified meetings in real time. Either way, you control the qualification determination. We've found this removes all the friction around "does this count." You know better than anyone whether a meeting moved the needle.

Most of our clients see 60-75% of booked meetings qualify based on their initial criteria. Some adjust criteria mid-way through (you learn what actually matters in calls). We adapt accordingly.

Why This Model Works Better Than Traditional Sales Hiring

Hiring an in-house SDR costs $50K-$80K annually plus benefits, and you're betting they'll book qualified meetings from day one. They won't. With us, you pay $300-$500 per qualified meeting booked depending on your market and criteria. No salary. No ramp time. No bad hires to recover from.

You also get flexibility. If you don't have meetings to book one month, your costs are zero. If you need to pause while you work through pipeline, no problem. If your qualification criteria changes, we adjust.

The Bottom Line

You define qualified. We deliver meetings that fit your definition. You only pay for meetings that actually happen and actually qualify. No games, no inflated numbers.

Ready to lock in your qualification criteria and start booking calls? Schedule a 20-minute conversation at your convenience.

Related reading

• Have you worked with medical practices before, and can your reps reach doctors who are difficult to contact?

• What qualification criteria do you set upfront, and can we define what a qualified meeting looks like for us?

• How to get a fully managed sales service for B2B tech in Europe