How does lead sourcing work—do we provide the account list or do you?
- Cormac Repman
- 5 hours ago
- 2 min read
Either party can provide the account list, depending on what makes sense for your business. If you give us your target accounts, we identify the right decision-makers within each company and enrich their contact data. If you'd prefer we source the list entirely, we can do that too. Either way, our data enrichment typically runs about 50 cents per lead for mobile numbers and contact information.
You Already Have Target Accounts
If you're working within specific industries or company sizes (Fortune 500 logistics companies, mid-market SaaS, regional healthcare providers), it often makes sense for you to own that list. You know your ICP better than anyone. In this case, we take your account list and get to work.
Our data team runs each company through enrichment services to pull out decision-makers by title, seniority, and department. We verify emails, mobile numbers, and LinkedIn profiles. If a contact moves to a new role at a different company, we catch that. The output is a clean, accurate list of actual humans we can reach on day one.
We Source the List
Some companies prefer to hand off the entire sourcing problem. Maybe you're entering a new market and aren't sure which accounts to target, or your sales team doesn't have bandwidth to build lists. We can source accounts by revenue, headcount, industry, technology stack, or geography and build a list from scratch. Then we enrich every lead and get your SDR campaigns started.
How Enrichment Pricing Works
When we enrich leads, we charge approximately $0.50 per lead. This covers database lookups across multiple providers, verification, and mobile number appending. High-risk adds like international mobile numbers or harder-to-find decision-makers may run slightly higher, but we quote those upfront.
The enrichment sits separately from our pay-per-qualified-meeting model. You pay the $0.50 enrichment cost one time per lead, regardless of whether that lead books a meeting. Our commission kicks in only when a lead qualifies and books your calendar.
Why This Matters
Clean data saves money downstream. A list with wrong phone numbers or stale emails burns your SDR time without results. We've seen companies waste thousands on dialing dead leads because they never verified contacts. By enriching upfront, we make sure every meeting booked is actually with the person you're trying to reach, not a wrong number or someone who left the company six months ago.
Flexibility Wins
The reason we work both ways is because there's no one-size-fits-all. Some customers bring us a list of 200 accounts and we turn it into 2,000 enriched contacts. Others ask us to source the list entirely. A few do a hybrid: they give us vertical context (retail, manufacturing, insurance) and we source, verify, and dial in.
Whatever approach fits your business, you're not paying for work you don't need. You only pay for enrichment on leads we actually reach out to, and you only pay our meeting commission when a lead books and qualifies.
Book a call with our team to walk through what makes sense for your situation.
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