How are your SDRs contracted and who is liable if they damage my reputation?

Cormac Repman
6 minutes ago
3 min read

Our SDRs operate as 1099 independent contractors who sign specific agreements outlining their conduct, how they represent your company, and their liability for any violations. We maintain clear contractual responsibility for their actions, and we use AI monitoring to catch and prevent reputation-damaging behavior before it happens.

How Our Contractor Model Works

We engage SDRs through 1099 subcontractor agreements that function differently from traditional employment. Each contractor agrees to our specific terms of engagement, including exactly how they'll introduce themselves and your company on calls, the messaging they can use, and the compliance standards they must follow. This structure gives us the flexibility to scale quickly while maintaining oversight—contractors know upfront what's expected, and deviation carries contractual consequences.

Who Bears Liability

Contractors are liable for their conduct under the terms of their agreements with us. If an SDR violates those terms—say, by misrepresenting your product or being disrespectful on a call—the contractual breach falls on them, not you. We've structured our agreements so that you're protected from direct liability for a contractor's unauthorized actions, provided they're operating within the scope of the engagement we've defined together.

Our Automated Safeguards

Reputation damage usually happens in moments—an off-color joke, an exaggerated claim about your product, a dismissive tone toward a prospect. We've deployed AI flagging systems that monitor calls in real time and alert us immediately when something inappropriate occurs. This means we catch issues within minutes, not after a prospect has already complained on Twitter or left a negative review. If a contractor violates standards, we can remove them from your account and coach them before any real damage sticks.

What This Looks Like in Practice

Say an SDR accidentally tells a prospect your software does something it doesn't. Our system flags that deviation from the approved messaging within the call window. We get alerted, we pull the contractor aside, we retrain them on your actual feature set, and in most cases the prospect never realizes a mistake was made. On rare occasions where damage does occur—a call gets heated or a contractor goes rogue despite training—our contractual framework makes clear that the liability sits with the contractor, not your company.

Why This Matters

You're hiring an external team to represent you, and that naturally creates anxiety about reputation risk. The 1099 structure, combined with explicit contractual terms and AI monitoring, means you get professional outbound execution without the employment overhead or unlimited liability exposure. We're financially motivated to keep contractors performing well because our model only works when clients see real results—if contractors consistently damage relationships, they don't stay on our platform.

Peace of Mind on Calls

We include detailed call recordings, transcripts, and analytics in your account dashboard. You can audit exactly what happened on every call, see how prospects reacted, and review any flagged moments. Transparency here is non-negotiable—we want you comfortable with every interaction happening under your name.

The bottom line: you maintain control over messaging and brand standards, contractors bear liability for breaches, and we use technology to prevent problems before they start.

Ready to explore how this works for your specific sales motion? [Book a call](https://cal.com/nurturance) to walk through a campaign and see our monitoring in action.