Do you offer alternative engagement models besides pay-per-qualified-meeting?

Cormac Repman
4 hours ago
3 min read

Yes, we offer market research campaigns that operate on a different model than our standard pay-per-qualified-meeting engagements. These campaigns are designed for companies focused on validation and discovery rather than immediate sales pipeline generation.

What Are Market Research Campaigns?

Our market research engagements are built around uncovering prospect pain points and testing product-market fit within your target market. Instead of traditional sales outreach focused on immediate demos or meetings, our team conducts structured discovery conversations with prospects in your ideal customer profile. We ask targeted questions about their current challenges, evaluate their pain severity, and book 30-minute exploratory meetings to deepen research conversations. This approach gives you raw market feedback directly from your target audience without the pressure of a sales pitch.

When to Choose Market Research Campaigns

Market research campaigns work best when you're in the pre-launch or pre-pivot phase of your business. If you're trying to validate assumptions about what problems your product solves, or if you're exploring a new market segment, this model accelerates your learning. We're also the right fit if you have a complex product where understanding buyer pain is more valuable than moving fast down the funnel. The conversations themselves become primary research data instead of sales-pipeline noise.

How We Approach Market Research Engagements

We start with a research brief: you define the questions you need answered, the prospect profiles that matter most, and the pain points you're trying to validate. Our team then runs an outbound campaign focused on booking 30-minute problem exploration calls rather than demo meetings. We document prospect responses across key themes, identify the highest-impact pain points, and flag which conversations revealed the strongest signals about market demand. By the end of the engagement, you have both direct feedback and a prioritized list of the most engaged prospects to revisit later.

Investment and Timeline

Market research campaigns require a $20,000 minimum investment across 3 months. This covers all outreach, conversation coordination, and research documentation. The 3-month timeline is deliberate—it gives us enough runway to reach meaningful sample sizes within your target market and identify genuine patterns rather than anecdotal feedback. Unlike our pay-per-meeting model, you're not charged per conversation booked; you're investing in the research output as a whole.

What You Get at the End

At the end of a market research campaign, you receive a research summary documenting the key themes that emerged across conversations, specific prospect quotes about their biggest challenges, a ranked list of prospects by engagement level and pain severity, and strategic recommendations on market positioning based on what we learned. Many companies use this research to refine their messaging, validate a product pivot, or decide whether a market segment is worth pursuing at all.

The Strategic Advantage

Market research campaigns cost less than hiring a full-time market researcher and move faster than trying to gather this feedback yourself. They're also lower-pressure for prospects—they're getting asked genuine discovery questions instead of being pitched—which often leads to more honest conversations and deeper engagement.

If you're at a stage where understanding your market matters more than filling your pipeline right now, let's talk about whether a market research campaign makes sense for you. Book a call to discuss your research objectives.