Who provides the list of accounts for the reps to call, and what are the costs?
- Cormac Repman
- 3 days ago
- 3 min read
You have two options: provide your own account list, or we'll source it for you using our data team. If we source the accounts, the only incremental cost is $0.50 per lead for enrichment to ensure current contact information.
Do We Need Your Account List?
No, but you can provide one if you prefer. Many of our clients come to us knowing exactly which accounts they want to target, and we're happy to work from that list. If you've built an ICP (ideal customer profile) internally and have a set of companies you want to reach, just send it over. We'll validate the contacts, verify emails, and get your reps dialing within a few days.
The advantage here is speed and control. You're not waiting on us to build a list from scratch.
Can You Source Accounts for Us?
Yes. We have a data sourcing team that builds custom account lists based on your ICP. We ask clarifying questions about your ideal buyer: company size, revenue, industry, job titles, geography. Then we pull from our data network to build a list of companies that match those criteria.
Our team validates each account for relevance to your product before we hand it off to your reps. We're not doing bulk list dumps. Every company on that list should be a real fit for your solution.
What Does the $0.50 Per Lead Cost Cover?
That's enrichment. When we source accounts, we need current contact information to actually reach people: cell phones, direct email addresses, and verified LinkedIn profiles. Enrichment ensures your reps have the right number to dial and aren't calling disconnected lines or bouncing emails.
Without enrichment, a sourced list is worthless. We don't charge for the sourcing itself—that's built into our service. The $0.50 covers the data vendor costs to append real, working contact info.
What if We Provide the Accounts?
If you bring your own list, there's no enrichment fee. Your account costs stay at zero. We'll still verify and validate the contacts before dialing, but you're not paying per lead for data.
This is often the fastest path for accounts you already know well. If you have an existing list of companies from a prior campaign, a trade show, or your own research, we can get rolling immediately.
What's Included in the Service Cost?
The $0.50 per lead is purely for enrichment data if we're sourcing. Your actual service cost—the cost per qualified meeting booked—is what you're really paying for. That's separate from lead sourcing.
Most clients spend $2,000 to $8,000 per month in total service fees, depending on the number of accounts they want targeted and the complexity of their sales cycle. The enrichment on a 1,000-company list would be $500 one-time. That feels small once you're talking about meetings that convert to deals.
How Do We Know the List Quality Is Good?
We validate every account before it hits your reps' dialer. We check company size, verify contact information, and make sure job titles match your buyer profile. If the data looks stale or the company doesn't fit your ICP, we flag it.
Your reps also give us feedback. If they're reaching the wrong person repeatedly, we adjust sourcing criteria. It's a feedback loop, not a fire-and-forget list.
Book a call with us to walk through your ICP and talk through whether sourcing makes sense for your business.
Comments