Who provides the lead list—us or you?

Cormac Repman
1 day ago
3 min read

Either way works. You can hand us a list of companies and contact details, or you can give us target accounts and we'll use our data team to source and verify contacts. If we handle the sourcing, the mobile enrichment cost is roughly $0.50 per lead.

Two Paths to a Clean List

We've learned that the best outbound campaigns start with data you trust. That's why we don't force a one-size-fits-all approach. Some companies already have a filtered list of accounts they want to target, exclusions they want to avoid, and contacts identified. Others have account lists but need our team to find decision-makers and pull verified contact information.

Both paths work. The goal is getting qualified meetings, not rigid process compliance.

You Provide the Full List

If you already have a curated list of contacts (names, titles, companies, emails), we can take it directly. This works best when you've already done your ICP filtering. We'll validate the data, remove duplicates, and run it through our outreach sequences.

No additional enrichment costs in this scenario. You've done the targeting work, and we focus on the messaging and delivery.

We Source the Contacts

Sometimes you have a clear picture of your ideal customer profile and target accounts, but identifying the right decision-makers takes time. Maybe you know you want to reach VPs of Sales at mid-market SaaS companies in specific regions, but you don't have a working contact list yet.

We can build that for you. Our data team pulls verified contacts for your target accounts, and we enrich with mobile numbers to enable multiple outreach channels. The enrichment cost runs about $0.50 per lead, which typically gets absorbed into our overall engagement cost or shared based on how we structure the deal.

This approach usually saves you weeks of research and ensures we're reaching real people at the right companies.

Quality Over Volume

Either approach, the real variable is quality. A list of 100 well-researched contacts at companies that match your ICP almost always outperforms 1,000 generic contacts. We've seen it repeatedly.

If you provide the list, make sure it reflects your actual target profile. No sense paying us to reach the wrong people. If we source it, we focus on accounts and titles that fit your ideal customer, not just any company or any contact.

Cost Math

If you're wondering about ROI: assuming a $0.50 enrichment cost per lead and a typical 3-5% conversion rate to qualified meetings, each lead that converts costs you less than $10-20 in data costs. That's before any value of the meeting itself.

Most of our clients find that a smaller, well-targeted list they can execute on consistently beats chasing scale.

The Real Question

This usually comes down to one thing: do you have the data already and just need execution, or do you need us to help build a list first? Both are fine. Just let us know what you're working with, and we'll propose the most sensible path.

Ready to talk through your specific situation?

Book a time and we'll map out the approach that makes sense for your business.