What price range do you charge per qualified meeting?
- Cormac Repman
- 3 hours ago
- 2 min read
Most business brokers we work with pay between $1,200 and $4,500 per qualified meeting. The exact amount depends on two critical factors: how strong your closing rate is and how differentiated your product is in the market. There's no one-size-fits-all answer, but we can explain exactly what drives the variation.
Why $1,200 Is Our Starting Point
We set $1,200 as our floor because that's the true cost to run a quality lead generation process. We're doing research, personalization, outreach sequencing, and qualification to deliver meetings that actually convert. Go below that, and we'd have to cut corners on research depth or targeting precision, which hurts both of us. Higher-end pricing reflects higher-touch qualification work and more specialized targeting.
How Your Close Rate Affects What You'll Pay
This is the biggest variable. If you close 40% of qualified meetings into customers, that's drastically different economics than closing 15%. A broker converting four out of ten meetings turns a $1,200 qualified meeting into revenue quickly. Our cost per closed customer through you drops significantly, so we price accordingly. If you're converting one out of six, the price per actual outcome is higher, and we adjust pricing up to reflect that reality.
Why Niche Markets Command Premium Pricing
Some products are worth more per meeting than others. If you're solving a problem most prospects don't even know they have yet, a qualified meeting is exponentially more valuable. That takes sophisticated research, deeper personalization, and smarter targeting. The work costs more, so pricing reflects that. Conversely, if you're in a crowded, commoditized space, qualified meetings are easier to generate, and pricing is lower.
Real Pricing Examples
A business with strong brand recognition, a clear buyer profile, and a 50% close rate typically pays $1,200 to $1,800 per meeting. Someone in a more competitive vertical with a longer sales cycle pays $2,500 to $3,500. If you're in a highly specialized niche with a proprietary solution, we've charged as high as $4,500 because the qualification work alone demands it.
How We Lock In Your Rate
We don't guess. We ask about your close rates, deal size, market position, and sales cycle. We assess how crowded your space is and how differentiated your pitch is. Then we work backward from our cost to acquire and qualify a meeting. The pricing reflects a real partnership where we only win when you close.
Book a call with us to discuss your specific pricing and timeline.
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