How does the business model work? Is it a platform for salespeople, or for businesses to do lead generation with independent contractors?

Cormac Repman
8 hours ago
3 min read

It's both. We're a marketplace for independent sales reps looking for flexible work, and a solution for B2B SaaS companies that need qualified meetings without the overhead of hiring and managing a full-time SDR team. You only pay when we deliver a qualified meeting that meets your criteria.

How the Marketplace Works

On one side, we have independent reps who want to dial for dollars. They pick campaigns that match their expertise, book meetings for prospects in a specific industry or company size, and earn a commission for every qualified meeting they set. It's pure pay-for-performance work, so they only get paid when they deliver.

On the other side, we have B2B companies like yours who need consistent meetings with your ideal customer profile. Instead of building an in-house team, you list your ideal prospect on our platform, and our network of reps competes to book those meetings for you.

What "Qualified Meeting" Actually Means

This is where most pay-per-performance models get fuzzy. We don't just count any meeting. A qualified meeting means the prospect answered their phone or took the meeting, confirmed they're a decision-maker or influencer in the buying process, and the fit matches your ICP. If a rep sets a meeting with someone's assistant or a junior employee who can't actually influence the deal, that doesn't count.

We verify every meeting before you pay. Our reps submit proof of the booking, a calendar confirmation, or a callback time, and we validate that the prospect is legit before you're charged.

The Typical Deal Structure

Most B2B SaaS companies spend $1,500 to $4,000 per qualified meeting depending on the complexity of the prospect profile and the market you're targeting. Enterprise companies in regulated industries run higher. Mid-market SaaS with a narrow ICP runs lower.

Compare that to hiring a full-time SDR at $45,000 to $65,000 annually, plus benefits, taxes, and ramp time. If you're booking 15 to 20 qualified meetings per month with our team, you're typically spending less than the fully-loaded cost of one employee, and you get to scale up or down based on pipeline needs.

Why This Works for Reps

Independent reps get flexibility. Work as much or as little as you want. Pick campaigns that align with your strengths. Earn $300 to $800 per qualified meeting depending on difficulty level. No W-2 overhead, no 9-to-5 obligation.

Why This Works for Companies

You get access to experienced salespeople without the hiring risk. You control exactly how much you spend each month. Your rep team scales with your business, so if you need more meetings next quarter, you turn up the volume. If you need fewer, we dial it back.

Plus, our reps are incentivized to understand your business. They're not cold-calling on your behalf. They're actually selling your product, learning your pitch, and building rapport with prospects because their paycheck depends on it.

Where We Operate

We focus on US-based B2B companies and US-based prospects. Most of our rep network is across North America, which means timezone alignment for follow-up calls and demos.

Ready to see how this works for your business? Book a call with us.