What is the pricing model for pay-per-meeting campaigns, and does it vary based on deal size?
- Cormac Repman
- 2 days ago
- 3 min read
Our pay-per-meeting pricing ranges from $1,000 to $5,250 per qualified meeting, scaled directly to your deal size and market positioning. There's no flat rate because a qualified meeting for a $200k enterprise deal requires different targeting and qualification work than one for a $30k mid-market deal. We structure pricing to align our incentives with yours.
How Deal Size Drives Pricing
Your average contract value (ACV) is the primary lever. For deals in the $50k to $80k range (common for scaling B2B SaaS), we typically recommend $2,000 to $2,500 per qualified meeting. Smaller deals ($20k-$40k ACV) sit closer to $1,000 to $1,500. Enterprise deals ($150k+) run $3,500 to $5,250 because they require longer list sourcing, tighter ICP matching, and deeper research on buying committees.
The math is simple: if your meeting converts at 20% and closes at 30%, a $2,000 meeting cost on a $60k deal gives you a $60 customer acquisition cost on closed revenue. At a 50% close rate, that's $40. That's why deal size matters—we're not charging randomly; we're pricing to your ability to absorb the cost.
The Walk/Run Approach
We typically recommend starting campaigns on the lower end of your range and scaling up as we collect data. For a $60k ACV prospect, we might start at $2,000 to $2,100 per meeting and adjust after the first 10-15 qualified meetings based on conversion patterns.
This "walk before you run" model reduces your risk. You're not committing to $5,000-per-meeting pricing while we're still testing messaging and ICP targeting. Once we've validated that our list sourcing, email angles, and qualification are working, we can accelerate spending. Some clients see lower cost-per-meeting as we get better at targeting—others are willing to pay more because the quality is there.
What Qualifies as a "Qualified Meeting"
This is where transparency matters. A qualified meeting isn't just a calendar block. It means: the person has budget authority or direct influence over it, the deal size matches your ICP, and the pain we identified in outreach actually resonates in conversation. We've found that poor qualification definitions tank ROI faster than high pricing, so we front-load that work in outreach rather than handing you tire-kickers.
Real-World Ranges
The lowest-cost entry point is $1,000 per meeting if you're targeting smaller deals or lower-touch buying committees. Most mid-market SaaS clients operate in the $2,000 to $3,000 range. Enterprise and heavily regulated verticals can justify $4,000 to $5,250 because sourcing is harder and sales cycles are longer.
We also don't charge for no-shows or qualification misses on our end—if we book a meeting and the prospect doesn't have budget, you don't pay. That's how we stay honest about the "qualified" part.
Flexibility Around Campaign Duration
Longer campaigns (6+ months) usually see better per-meeting pricing because we refine targeting over time. Shorter sprints (4-8 weeks) run slightly higher per-meeting costs because we're front-loading research without the benefit of iterative learnings.
The goal isn't to maximize our meeting price—it's to maximize your return. If we can hit your pipeline goals at $1,500 per meeting instead of $2,500, we'd rather do that and keep you as a long-term client than milk every deal.
Book a call with us to lock in pricing for your deal size and market.
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