What is the pricing and how does the pay-per-performance model work?
- Cormac Repman
- 2 days ago
- 3 min read
We charge $1,000 to $5,250 per qualified meeting, with most companies paying around $1,500 or more. Our model is pure pay-per-performance: you pay only when we deliver a meeting with someone who fits your ideal customer profile. No retainers, no monthly minimums, no upfront commitments.
How It Works
When you partner with us, we research your ideal customers, build targeted lead lists, and run outbound campaigns through email and LinkedIn to set meetings on your calendar. We handle everything from prospecting to scheduling. Once a prospect books with your team (and confirms they fit your qualification criteria), that's a qualified meeting, and you pay the agreed rate for that meeting.
The price per meeting depends on factors like your industry, deal size, ICP specificity, and how much work it takes to reach your target buyers. A SaaS company targeting VP-level buyers at mid-market tech companies might pay more per meeting than a B2B services firm targeting broader audiences. We discuss these variables upfront and lock in pricing before we start.
Why Performance-Based Pricing
Here's the reality: most outbound campaigns fail because they're either unfocused, poorly executed, or sent to the wrong people. Traditional agencies take retainers regardless of results. We built our model around outcomes instead. You don't pay us if meetings don't happen. That means we're financially aligned with your success.
This also eliminates the guessing game about ROI. If we charge $2,000 per meeting and your average deal size is $50,000 with a 30% close rate, you know exactly what you're getting: revenue-generating conversations at a known cost per unit.
What Counts as Qualified
Qualification isn't subjective. Before we start, we define exactly what qualified means for your business. Is it someone in a specific title? Revenue band? Industry vertical? Geographic location? We agree on the criteria upfront, and both sides stick to it.
After the prospect books, we confirm they match those criteria before we invoice. We're not trying to sneak anyone past your threshold; again, we only win when you win. Most of our clients tell us that over 85% of our meetings actually move through their pipeline, because we're targeting real prospects with real fit, not just anyone who'll take a call.
What You Actually Pay
Let's walk through a realistic example. You're a B2B SaaS company with an average deal size of $120,000 and a 25% sales conversion rate. You need five qualified meetings per month to hit your revenue target. At $2,000 per meeting, that's $10,000 per month to acquire the pipeline you need.
Once your sales team closes even one deal per month from our meetings, the math works: one deal = $120,000 revenue. One meeting costs $2,000. That's a return of 60x on the investment, before even accounting for deal velocity or pipeline value.
You also get to scale up or scale down based on demand. If you hit your pipeline goal in two weeks, we pause. If you need more meetings the next month, we ramp up. You're not locked into paying for capacity you don't need.
Getting Started
The fastest way to understand whether our pricing makes sense for your business is to discuss your specific situation. We'll estimate how many meetings you probably need, what a realistic cost per meeting might be for your ICP, and what kind of pipeline economics that creates for you.
Ready to talk numbers? [Book a call with us](https://cal.com/nurturance) and let's see if this model fits your sales goals.
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