What if our data provider like ZoomInfo isn't accurate?

Cormac Repman
19 hours ago
2 min read

Data accuracy is a real concern, and we won't pretend ZoomInfo, Apollo, or Hunter catch everyone. The good news: we don't rely on a single source. When primary data falls short, we waterfall through multiple loads to find alternative contact info, keeping your outreach moving forward without losing prospects.

Why Single Data Sources Fall Short

No database is complete. ZoomInfo, Apollo, and similar providers typically maintain accuracy rates around 85-90%, which sounds solid until you realize that one in ten of your highest-value prospects is getting missed or receiving outdated phone numbers. For a VP of Sales at a mid-market SaaS company you're trying to reach, a wrong number kills your outreach before it starts.

The problem compounds when you're targeting niche industries or smaller departments within larger companies. Your prospect's direct line might have changed three months ago, or they might not be in your primary provider's database at all.

Our Waterfall Approach

When we get a lead list from you, we start with your preferred source. If a prospect has an incomplete or unreliable phone number, we don't stop there. We pull from secondary and tertiary sources to cross-reference and locate alternatives. This might mean checking LinkedIn directly, verifying through a company's internal directory, or using other validated phone databases.

The goal is simple: find a working number before we ever dial. A failed call wastes your time and ours, so we do the legwork upfront.

What This Means for Your Meetings

Better data translates directly to better connect rates. When we're reaching people on accurate, current phone numbers, we're not fighting wrong-number tag-outs or reaching someone who left the company six months ago. That efficiency compounds over time.

For example, if your primary data source gets you 85% accurate phone numbers, but our waterfall catches another 8-10% of those misses, you're now reaching people you would have otherwise missed entirely. Over a 100-lead campaign, that's 8-10 additional conversations that might have turned into qualified meetings worth $4,000-$8,000 each.

The Trade-off: Speed vs. Accuracy

We prioritize accuracy, which means sometimes we take a few extra hours to verify a phone number rather than rushing out with questionable data. If we can't find a reliable number after checking multiple sources, we mark it and move on, rather than wasting everyone's time with a cold call to the wrong person.

This approach protects your brand reputation and our credibility. Bad data doesn't just result in a missed meeting, it can also lead to accidentally calling the wrong person and damaging your relationship with that company.

You're Never Locked Into One Source

If you have your own data that you trust more than what's in ZoomInfo, bring it. We can layer your internal database on top of our enrichment sources. We're also happy to test different providers if you want to see which performs best for your specific target market or industry.

Book a call with us to walk through your specific data challenges and see how our waterfall process can improve your outreach results.