How much does this cost per meeting?
- Cormac Repman
- 19 hours ago
- 3 min read
Our standard recommendation is $2,500 per qualified meeting. This is designed to align our success directly with yours. You only pay when we deliver a meeting with a genuine, decision-ready prospect who matches your ICP.
What's included in that cost?
We handle everything from list building through the initial meeting setup. That means prospect research, list validation, personalized outreach sequencing across email and LinkedIn, objection handling, and calendar coordination. Our team qualifies prospects before booking to make sure you're not wasting time on exploratory calls with the wrong people.
How does deal size affect pricing?
The $2,500 baseline works for most deals, but for higher-value contracts, we adjust to protect your CAC (customer acquisition cost). Let's say you're selling an enterprise software solution with an $80,000 to $90,000 contract value. Your maximum cost per meeting would be around $4,000, which keeps you well under the 5% customer acquisition cost benchmark most B2B companies target.
Smaller deals? If you're selling something at $15,000 to $20,000, we typically recommend $1,500 per meeting to keep your math tight. The point is we scale cost to fit your economics, not the other way around.
Why not charge by lead or by attempt?
We see a lot of outbound firms charge per lead ($50-$150 each) or per email sent. The problem with that model is it misaligns incentives. A vendor who gets paid per email has no reason to make sure that email actually converts. We do the opposite. You pay when we deliver a meeting, which means we're incentivized to send fewer, better-researched emails to the right people rather than volume spray-and-pray.
What makes a meeting "qualified"?
This is where our definition matters. A qualified meeting isn't just a calendar block. It's a conversation with someone who actually has budget authority, a genuine need for what you solve, and a realistic timeline. We don't book "curious researcher" calls and count them as qualified. We won't hand you a meeting where the contact is exploring five competitors out of boredom. This is why our close rates typically run 20-40% higher than what companies achieve with marketing-sourced leads.
Can we adjust volume or targets?
Absolutely. Some customers want 4-5 meetings per month and build a steady pipeline. Others prefer 2-3 highly qualified meetings from a very specific persona. We work with you to set a target that makes sense for your sales cycle and team capacity. Some months you might pause entirely if your pipeline is full. There's no minimum commitment, and you only pay for the meetings we actually set.
What if a meeting doesn't convert?
That's on us, not you. You pay per meeting booked, not per deal won. Our job is to put qualified prospects in the room. Whether they close is ultimately your team's execution. That said, our average customer sees 25-40% of qualified meetings convert to some form of deal within their sales cycle.
Is there a setup fee?
No setup fee, no retainers. You start paying only when meetings hit your calendar. Occasionally for new customers, we'll invest a week or two in deep research around your exact ICP before launching the first outreach sequence, but there's no upfront charge for that.
The bottom line: you control cost by controlling volume, and every dollar you spend maps directly to a real conversation with a real prospect.
Ready to see if this model works for your business? Book a time with us to talk through your deal size and pipeline goals.