How flexible are you with payment models - could I have reps stay on a high-performing campaign and take all the volume and payouts from it?
- Cormac Repman
- 2 hours ago
- 3 min read
Yes, absolutely. If one of your reps is crushing it on a high-volume campaign, we're happy to let them camp on it and take the full payout. We've paid out as much as $30,000 a month in qualified meetings to individual reps on campaigns that are running hot.
Why Stick With a Winning Campaign?
The conventional thinking in outbound is to shuffle reps across campaigns to maximize coverage. But we've found that top performers often build momentum on a single account list or industry vertical. They learn the buyer psychology, refine their messaging, and hit their stride. Asking them to rotate away just when they're hitting their groove is like pulling a baseball pitcher right as they enter the zone.
If you have a rep generating consistent, quality meetings from a specific campaign, there's no reason to move them. We'd rather pay them well to keep doing what works.
How the High-Performer Model Works
Here's how it typically works: A rep starts running multiple campaigns across different verticals or account lists. One of them starts outperforming the others. We sit down with you and look at the data: meeting volume, meeting quality, close rates, deal size. If the numbers say this campaign is a winner, we give the rep the option to consolidate all their effort there.
They own the full output and the full payout. We remove the noise of campaign rotation. They focus on depth instead of breadth. And we pay them for every qualified meeting they deliver, up to $30,000 a month on winning campaigns.
What Does High-Performing Actually Mean?
High-performing doesn't mean they have to hit a specific number we set. It means the campaign is consistently delivering meetings that your sales team actually wants, and the rep is bringing in volume. We typically see this when a rep is generating 15-25+ qualified meetings per month from a single campaign, but the exact threshold depends on your deal size and sales cycle.
The key is that the meetings have to be genuinely qualified. If a rep is gaming the numbers with unqualified leads just to maximize their payout, that's not a campaign we'd back. But if they're running a tight list, nailing the messaging, and you're seeing real pipeline, we're all incentivized to keep it going.
Flexibility Beyond Campaign Consolidation
The high-performer model is just one way we stay flexible. We've also structured deals where reps work on retainer while they ramp, agreements where payouts increase based on meeting quality metrics, and split arrangements where top performers earn higher rates on their campaigns. Some teams prefer to keep rotation for coverage while paying bonuses on top-performing campaigns. Others want exclusivity.
The core principle is simple: we want your best reps crushing it, and we want to compensate them in a way that keeps them motivated and focused. If that means letting them own one hot campaign, we make it work.
Every Team Is Different
Some sales organizations have one rock star who needs to go deep on a specific vertical. Others have multiple reps you want to keep in a rotational model. Some want to test this model on one campaign before committing. We adjust to what works for you.
Book a call with us to walk through your team structure and talk about what payment and campaign model makes sense for your reps.
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