Resources

The insurtech space moves fast. Your product solves a real problem, but your sales team isn't keeping up. Hiring and managing a sales team takes 6-12 months to hit stride, costs £150k+ in base salary for one person, and you're still cold on the market while competitors gain ground. Outsourcing your sales doesn't mean losing control. It means bringing in specialists who already know how to reach insurance decision-makers and close deals. Here's where to find real sales outsour

Building an outbound sales motion in fintech is harder than most sectors. Your ICP is specialized, your buyers are skeptical of cold calls, and a bad hire can torch your brand for 12 months. Here's what actually works when hiring a UK-based team. The Fintech Hiring Problem Most fintech founders hire outbound sales the wrong way. They post a job, get 60 applicants, pick someone with "10 years in tech sales," and expect results in week two. By week eight, they've burned through

Why Tech Founders Can't Ignore Nurturance Services in 2026 If you're scaling a fintech or insurtech company in America, you've probably noticed one thing: your sales team is burning out. Generic cold outreach doesn't work. Automation fatigue is real. Your best prospects ignore templated emails, and your sales development reps are running the same playbooks that stopped converting three years ago. The truth is that nurturance services aren't a luxury anymore—they're a necessit

E-commerce companies process billions in transactions every year, but most are leaving money on the table with their payment infrastructure. Payment processing is one of the highest-ROI categories in B2B fintech sales, and if you're not actively selling into this segment, you're missing deals that close fast and pay well. Why Payment Processing Is a Premium Vertical E-commerce businesses think about payment processing constantly. Unlike other software categories where you mig

The Problem With Traditional SDR Metrics Most B2B sales teams measure SDR performance the wrong way. They track dials, emails sent, and conversations initiated. But here's what we've learned running outbound teams at Nurturance: activity metrics don't predict revenue. A rep who makes 200 calls but books 2 meetings is performing worse than one who makes 80 calls and books 8. Yet many organizations still reward volume over results. The shift from activity-based to outcome-based

Why CFOs in Financial Services Are the Hardest (and Most Valuable) Buyers to Reach CFOs in financial services sit behind layers of gatekeepers, ignore generic outreach, and delete anything that smells like a template. They also control seven-figure budgets and make buying decisions faster than most C-suite executives once they see the numbers. The average cold connect rate to financial services CFOs hovers around 2.1% on phone and 18-22% on LinkedIn. Most SDR teams burn throu

Why Enterprise Insurtech Is the Hardest Vertical to Crack Enterprise insurtech buyers are not scrolling LinkedIn looking for vendors. They are buried in compliance reviews, legacy system migrations, and board presentations. The average enterprise insurance company has 7 to 12 decision-makers involved in a technology purchase. Connect rates on cold calls sit around 2.1% in financial services. And most sales teams burn through lists without ever reaching the right person. That