Will you target companies with over 200 employees and 50+ engineers in the first month?

Cormac Repman
19 hours ago
3 min read

No, we don't target enterprise accounts with 200+ employees or 50+ engineers in the first month of a campaign. We reserve those for a second phase to capture higher payouts. Our first campaign focuses on mid-market companies where we can build momentum and gather data about your ideal customer profile before scaling into the enterprise tier.

Why We Phase Enterprise Targeting

Starting with enterprise accounts creates several challenges. These companies have longer sales cycles, multiple stakeholders, and higher decision complexity. We've found that rushing into enterprise targeting without first-month campaign data limits your success rate and our ability to earn payouts. By starting smaller and building up, we refine our messaging and targeting based on real results. Enterprise deals are worth more to us, which is why we invest the time to get them right.

The Tier-Based Pricing Model

Our service uses a tiered structure where payouts scale with company size and complexity. A qualified meeting from a 50-person company generates a different payout than one from a 500-person organization. That's why we segment campaigns. Your first campaign captures the sweet spot of companies with enough budget to buy but simpler buying processes. Once we prove ROI there, we unlock the higher-tier accounts where we can command higher per-meeting fees. This also means we're incentivized to get the early phase right.

What "First Month" Really Means

The first month is about calibration. We're testing your value prop, refining our targeting criteria, and proving we can deliver qualified leads consistently. If your first campaign generates meetings with companies that don't convert, we use that data to tighten targeting for phase two. This approach actually protects your budget. Rushing into enterprise targeting without this calibration tends to waste outreach on misaligned prospects. Think of it as building a repeatable playbook before scaling.

When You Move to Enterprise Tier

Typically, we shift to enterprise targeting in your second campaign, usually 30-45 days in. By that point, we've seen which company sizes and industries respond best to your offering. We know which job titles engage. We've filtered out objection patterns. This data makes enterprise outreach dramatically more efficient. You're not just hoping enterprise deals work out, you're armed with proof from your first campaign. We've also built conviction around what a qualified meeting looks like for your business.

The Real Benefit of Phasing

Many SDR services blast enterprise lists from day one because it's easier and less nuanced. We take a different approach. Starting mid-market means we can be more selective and targeted, which drives better response rates and more qualified meetings. Higher response rates mean more payouts for us and better ROI for you. When we finally approach those 200+ person companies, we do it with intelligence, not hope. That's how we consistently hit higher close rates on enterprise deals.

Questions About Your Specific Situation

If enterprise is your only viable market, let's discuss it. Some businesses genuinely can't succeed selling to mid-market, and we can adjust strategy. But for most B2B companies, phasing gives you better data, lower risk, and better results when you finally go after the big fish.

Ready to launch your first campaign? Book a call to discuss your ideal customer profile and how we'll structure your outreach.