When exactly do we pay for meetings—what are the payment terms?

Cormac Repman
9 hours ago
3 min read

We charge you only after a qualified meeting actually takes place. If the prospect doesn't show, cancels, or it turns out they're not qualified, there's no charge. You pay once, the meeting happens, and our reps get paid at the same time.

How the Payment Works

Here's the straightforward version: when a prospect shows up to a scheduled meeting with one of our reps, that's when the charge occurs. We invoice you within 24-48 hours of the completed meeting. Most clients set up a monthly invoice cycle, so we batch charges and send one bill covering all qualified meetings from that period.

You don't prepay for meetings, and we don't charge retainers. It's purely outcome-based. Our reps don't get paid unless you do, which means they're incentivized to book qualified prospects, not just volume.

What Counts as "Qualified"

A qualified meeting has three criteria: the prospect shows up, they meet the ideal customer profile you've defined with us, and they're actually decision-makers or close to it. We're not counting meetings where someone from finance or HR accidentally joined the calendar invite.

Before we book anything, we align on your ICP so we're not wasting time on bad-fit conversations. That conversation happens upfront during onboarding.

What Doesn't Trigger a Charge

If a prospect no-shows, reschedules, or marks the meeting as "not interested," there's zero charge. If it turns out they're not in your target industry or company size, no charge. If they're a student, a competitor, or someone just kicking tires with no real buying authority, that's not a qualified meeting by our definition.

This is why the qualification bar matters. We're taking the same risk as you. When we book someone who isn't actually qualified, we eat that cost just like you do.

The Pricing Model

Pricing varies based on the industry and geography you're targeting, but typical rates for B2B SaaS outbound meetings range from $200 to $600 per qualified meeting, with an average landing around $400 for most software companies.

If you're targeting enterprise decision-makers (CROs, VPs of Sales), the per-meeting cost is higher because our reps need deeper research and personalization. Consumer-adjacent B2B, self-serve products, or mid-market targets tend to be on the lower end.

We charge by the meeting, not by the prospect. No minimums, no contracts. If you're not getting value, you stop sending us prospects and the spend stops.

Volume and Monthly Spend

Some clients book 2 to 3 meetings per month at first to test the model. Others ramp to 15 to 20 once they see the pipeline value. The best clients for us are those who do 40+ per month, but there's no threshold you have to hit.

Your monthly spend depends entirely on how many qualified meetings actually happen. If you want to dial it up, we bring on more reps. If you need to slow down, you slow down.

When Do We Invoice

We're flexible on timing. Most companies prefer a monthly invoice around the 5th or 15th so it lands in a predictable billing cycle. We track every meeting with full details so you can match charges to calendar entries and see exactly which prospects turned into conversations.

If you ever dispute a charge because a meeting wasn't actually qualified, we'll review the recording and adjust.

Ready to align on your ICP and get started? Book a call with us to walk through your specific use case and pricing.