What's your per-meeting pricing - is it $250 per meeting?

Cormac Repman
4 days ago
3 min read

No, our per-meeting price is $2,500 per qualified meeting. That's significantly higher than the common misconception, but here's why it's actually the most cost-effective option for most B2B sales organizations.

Why $2,500 Per Meeting?

That price reflects the real operational cost of running a high-performing outbound program. We're talking about lead research, list building, personalized outreach sequencing, human-to-human conversations, and the time investment required to get a prospect genuinely interested enough to take a meeting with your sales team. Quality meetings from real decision makers don't come cheap, and cutting corners on the front end means you're wasting your sales team's time on unqualified conversations.

How It Compares to Your Budget

Let's look at a realistic scenario. You're selling a $80,000 to $90,000 deal. To close even one of these annually, you probably need somewhere between 3 and 5 qualified meetings. Running our program for those meetings would cost you a maximum of $4,000 to $12,500 in total meeting fees. That's less than 5% to 16% of your deal value.

Compare that to hiring an in-house SDR (fully loaded cost: $70,000 to $90,000 annually), and you're breaking even in one deal. Add in the fact that an in-house hire takes 2 to 3 months to ramp, and suddenly our model looks even stronger.

The Hidden Cost of Cheap Meetings

You might find outbound services charging $250, $500, or even $1,000 per meeting. We've talked to enough sales leaders to know what happens next: they book 20 meetings and close 0 deals. Those aren't qualified meetings. They're just calendar blocks. Your sales team ends up running discovery calls with tire kickers and budget-free prospects.

We charge more because we qualify harder. Our process includes conversation validation, budget confirmation, and actual timeline assessment before we ever put someone on your calendar. That's why our clients close meaningful percentages of the meetings we book.

Real Math on ROI

Let's say you close 30% of qualified meetings (a reasonable benchmark for B2B sales). At $2,500 per meeting, here's what that looks like:

5 meetings booked at $12,500 total

Close 1 to 2 deals (30% to 40% close rate)

Revenue generated: $80,000 to $180,000

Cost per dollar of revenue: 7 to 15 cents

Now compare that to paying a senior account executive $120,000 in salary plus benefits to source their own pipeline (which they won't do because they're focused on closing). Your math gets worse fast.

Why This Pricing Actually Protects You

When we have real money at stake per meeting, we care deeply about quality. A $250-per-meeting provider has incentive to book volume. We have incentive to book conversations that actually matter to your pipeline. You're not paying for a seat and hoping they're productive. You're paying strictly for results.

Plus, there's no long-term contract or minimum commitment. If our first batch of meetings underperforms your expectations, you stop. No sunk cost fallacy. That alignment matters.

Bottom Line

The honest answer to "is it $250 per meeting?" is no, and that's intentional. Our pricing reflects what qualified, closing meetings actually cost to produce. For most organizations selling in the $80k to $200k range, our model cuts your total go-to-market spending while actually improving your close rate.

Ready to talk through whether this model makes sense for your business?