What's the pricing per qualified meeting?
- Cormac Repman
- 8 hours ago
- 3 min read
$1,200 per qualified meeting is our starting point. From there, pricing scales based on two variables: the caliber of caller we assign and how clearly defined your ideal customer profile is. Most companies land between $1,200 and $2,500 per meeting.
Why starts at $1,200?
We built this pricing from first principles. The average fully-loaded cost of running an enterprise SDR in-house is $180,000-$220,000 per year, fully loaded. That's roughly $15,000 to $18,000 per month, or $720-$900 per productive day (assuming 22-25 working days per month). Most enterprise SDRs book 3-6 qualified meetings per month, depending on industry. So the true cost-per-meeting when you build an in-house team is already in the $3,000-$6,000 range before you factor in recruiting, ramping, churn, and the deals that fall through because outreach was mediocre.
We compress that economics by specializing. You pay only for the meetings that actually book, with no sunk costs in hiring, infrastructure, or failed experiments.
What makes pricing go up?
Caller quality is the first lever. Our senior callers, who've booked hundreds of meetings and understand complex buying committees, command higher rates than junior talent. When you work with a seasoned caller who knows how to navigate procurement departments at Fortune 500 companies or build credibility with skeptical engineers, you're paying for a different hit rate and a different class of conversation.
Your value prop clarity is the second lever. If you know exactly who your best customers are, what problem you solve better than alternatives, and what industry or company size responds to your pitch, we can dial in messaging and target tighter. That precision reduces wasted calls and raises conversion. Vague ICPs (like "mid-market B2B SaaS") require more exploratory dialing, which costs more per booked meeting because we're doing more filtering ourselves.
What's actually included?
Every qualified meeting includes research, personalized outreach across email and phone, full sequence execution until book or disqualification, and CRM updates. We're not sending templated spam. We're having real conversations, understanding objections, and only counting a meeting as qualified when both sides have confirmed fit. If someone books but doesn't show, we rebook.
How does ROI actually work?
Most customers break even by meeting 5-8 in the pipeline. If your average deal value is $50,000 and your close rate from a cold-sourced meeting is 15-25%, you're looking at one deal close per 4-7 meetings booked. At $1,500 per meeting average, that's $6,000-$10,500 to land a $50,000 deal. But the ROI compounds because those customers stay. You're not just buying meetings, you're building revenue.
Is this actually cheaper than in-house or agencies?
In-house is cheap until it's not: one bad hire, one person quitting mid-quarter, and you're down 30% of capacity for 6-12 weeks. Agencies often sell you quantity (high volume, low quality) at $1,000-$2,000 per meeting with no guarantee of fit. We sell you quality by making money only when the meeting is genuinely qualified and both sides show up.
How do we price your account?
We start at $1,200. If your ICP is clear and your value prop resonates with callers during training, you stay there. If we're navigating a tougher market or matching you with a top-tier caller, it moves up. Most companies find their sweet spot within the first month.
Book a call and we'll scope your specific situation.
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