What is the pricing per qualified meeting for business broker campaigns?

Cormac Repman
4 hours ago
3 min read

Business brokers we work with typically pay between $1,200 and $1,500 per qualified meeting for our outbound SDR services. The exact price depends on two main factors: how effectively your team closes deals and how differentiated your value proposition is in the market. Let's break down what determines pricing and how to think about ROI.

What Counts as a Qualified Meeting?

When we say "qualified meeting," we mean a scheduled call with a decision-maker who has a real need for your services and the budget to engage. We're not counting tire-kickers or curiosity calls. For business brokers, this typically means connecting with business owners actively considering selling or transitioning their company, or buyers with serious acquisition intent. Each meeting gets verified in our system before you're charged.

How Closing Ability Shapes Your Price

Brokers on the lower end of our pricing range (closer to $1,200) are usually those with proven close rates above 20-25% from qualified meetings. If you have sales talent, a repeatable process, and a track record of converting introductions, you're less risky for us to work with. We're confident the meetings we deliver will convert to business.

Brokers closer to $1,500 per meeting typically have lower historical conversion rates or are earlier in their growth journey. That's not a judgment on your ability—it might simply mean you're still refining your pitch or your team is newer. As you improve your close rates with the meetings we deliver, you can often renegotiate down.

How Niche Matters

Your value proposition matters a lot. If you focus on highly specialized niches (commercial real estate practices, tech companies, consolidation plays), you command premium positioning. The more specific your buyer, the harder we have to search to find genuinely qualified prospects. That focused targeting costs more upfront, which reflects in pricing closer to $1,500.

If you work with general middle-market business sales, your outreach can be broader, which brings costs closer to $1,200.

The ROI Math

Let's say you're at $1,300 per meeting with a 20% close rate. That's $6,500 in meeting costs per closed deal. If your average transaction is $50,000 in fees or commission, your customer acquisition cost is roughly 13% of deal value. Most brokers find that extremely competitive compared to traditional marketing channels like sponsorships, conferences, or generic lead lists.

What Affects Your Starting Price?

Beyond closing ability and niche, we consider campaign complexity (how targeted do we need to be?), list availability in your market, and whether you're a new client or an established account. We also look at deal velocity—if you close fast and can run multiple campaigns, we might adjust pricing.

Flexibility and Scaling

This isn't a one-way contract. As you grow with us and your close rates improve, pricing typically adjusts downward. We've seen some clients start at $1,400 and negotiate to $1,100 after three months of proven performance. Conversely, if you want hyper-targeted outreach to a very narrow buyer profile, you might be at the higher end initially, then move down as scale increases.

Next Steps

Your exact price depends on your specific situation—your market, your pitch, and what success looks like for your deals. We recommend booking a call to walk through the numbers with real numbers from your business.

Ready to discuss pricing for your brokerage? [Schedule a brief call with us](https://cal.com/nurturance/meeting).