What factors determine where my price falls within the $1,250-$5,250 range?
- Cormac Repman
- 5 hours ago
- 3 min read
The cost of each qualified meeting depends primarily on two factors: your average contract value (ACV) and how strictly you define a qualified lead. Companies with higher ACVs or more rigorous qualification criteria typically pay more per meeting, because we're investing more time and resources to find the right fit. Think of it like this: we price based on the value we're helping you capture.
Why Your ACV Matters
Your average contract value is the biggest lever in our pricing model. A SaaS company closing deals at $50,000 ACV will pay significantly less per meeting than one closing at $500,000 ACV, because the ROI math is completely different. If you're signing customers at $500K, you can afford to spend more per qualified conversation. We're essentially pricing based on the economic value of each meeting we deliver. A prospect meeting that leads to a six-figure deal justifies a higher per-meeting investment than one where the average deal is five figures.
Qualification Criteria: Simple vs. Complex
The second major factor is how tightly you define a qualified lead. If your ICP is broad (any director-level marketing leader at companies with 50-500 employees), that's simpler to target and we can typically charge on the lower end of our range. But if you need very specific requirements like director-level marketers at B2B SaaS companies with ARR between $10-50M who've recently raised Series B funding, that's much harder to source. The complexity multiplies the work.
Real-World Examples
Let's walk through a few scenarios to show how this plays out in practice.
Company A sells enterprise CRM software with an average deal size of $40,000. Their ICP is VP-level sales leaders at mid-market companies. This is relatively straightforward sourcing, so they fall into the $1,250-$1,750 per meeting range. The qualification bar isn't extremely high because their product fits a broad set of companies once we hit the right title and company size.
Company B sells vertical-specific SaaS to home services companies with an ACV of $150,000. Their qualification criteria require owners or operations managers at companies with 25+ employees doing at least $5M in annual revenue. This is more specific to source, so we charge $2,500-$3,250 per meeting. The combination of higher ACV and more defined criteria justifies a higher investment from us.
Company C sells complex, high-touch software to enterprise financial institutions with an ACV of $400,000+. They need C-suite or VP-level prospects at specific institution types in specific geographies, and there's additional compliance complexity. They're at $4,500-$5,250 per meeting because the research, verification, and targeting work is substantially more intensive.
How We Determine Your Specific Price
When you talk to us, we ask detailed questions about your product, customer profile, typical deal size, and what "qualified" actually means in your world. Some companies also ask us to hit specific geographic regions or company sizes, which adds complexity. We build a sourcing strategy, estimate the effort required, and give you a price within the range that matches your specific situation.
The key insight: we're not just charging for meetings, we're charging for the confidence level and research intensity required to deliver the right meetings. Higher value deals and stricter qualification criteria both require more sophisticated sourcing work.
Ready to find out where you fall and get started? Book a call with us.
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