What do you charge per qualified meeting?
- Cormac Repman
- 11 minutes ago
- 3 min read
Pricing varies by campaign type and industry. For business brokers, it starts at $1,200 per qualified meeting. For software companies, pricing moves higher depending on deal complexity and average contract value, typically ranging from $1,500 to $2,250 per qualified meeting. The specific rate depends on what we're targeting together.
Why does pricing vary?
The cost per meeting reflects the campaign's complexity and the typical deal size in your vertical. A business broker working with SMB acquisitions has different sales cycles and close rates than a SaaS platform selling to enterprises. We price based on the lift required to reach your specific buyer, the competitiveness of your market, and the expected velocity of qualified conversations we can generate.
What counts as a "qualified meeting"?
A qualified meeting is a scheduled conversation with a decision-maker or influencer who meets your ideal customer profile. We don't charge for meetings with bad-fit prospects or tire-kickers. You define what qualified means for your business, and we align our campaigns to consistently deliver prospects who hit those criteria. If a meeting happens but the contact doesn't match your ICP, we don't bill you.
How is pricing structured?
You pay per meeting that closes on the calendar and takes place. There's no monthly retainer, no setup fee, and no charge for prospects who don't convert to a meeting. If we schedule 10 qualified meetings and you take 8 of them, you pay for 8. This aligns our success directly with yours: we only win when you get real meetings with real prospects.
Can pricing change between campaigns?
Yes. If we launch a second campaign targeting a different vertical or buyer persona, pricing may adjust based on the difficulty of reaching that audience. A campaign targeting C-level executives at Fortune 500 companies will cost more per meeting than one targeting operations managers at mid-market firms. We discuss this upfront before launching, so there are no surprises.
What's included in the per-meeting cost?
Everything on our side. Research, list building, copywriting, follow-up sequences, calendar coordination, and prospect verification. We handle the full prospecting workflow so your team can focus on closing. You're paying for the outcome (a qualified meeting on your calendar), not the hours we spend delivering it.
Do you offer volume discounts?
Sometimes. If you're booking 20+ qualified meetings per month with us, we can often negotiate a lower per-meeting rate. The volume commitment also helps us allocate dedicated resources to your account, which typically improves quality and consistency. Talk to us about your expected volume and we'll structure pricing accordingly.
What if a prospect books but doesn't show?
We track attendance. If a prospect you confirmed as qualified misses the meeting, we don't charge you for it. Our reputation depends on delivery, and no-shows hurt both of us. We typically reschedule qualified prospects who miss their first meeting.
How do you know if a meeting actually qualified?
You tell us. Before any campaign launches, we align on your ICP: job titles, company size, industry, budget indicators, and other signals that define a fit. During the campaign, we qualify prospects against those criteria before putting them on your calendar. After meetings, you give us feedback on whether contacts truly fit, and we adjust our targeting if we're missing the mark.
Is there a minimum commitment?
We typically recommend a 30-day trial campaign to establish rhythm and feedback loops. Most clients commit to at least 5-10 meetings per month in their first month to give the campaign real momentum. Let's talk about what makes sense for your sales motion and growth targets.
Ready to lock in your pricing and launch? Book a call to discuss your campaign details and get a specific quote for your vertical.
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