What determines where we fall in the pricing range between $1,250 and $5,250?
- Cormac Repman
- 1 day ago
- 3 min read
Our pricing reflects your deal size and the effort required to find genuinely qualified prospects. We charge more for larger ACV customers and tighter qualification criteria because we allocate our best reps to those campaigns. Easier campaigns have lower per-meeting payouts because reps compete harder to work on them.
Average Contract Value Is the Biggest Driver
Your ACV is our primary pricing signal. A company closing enterprise deals at $50,000+ per customer can afford to pay more per qualified meeting than a mid-market vendor closing at $5,000. We price based on the economics: if your deal justifies a longer sales cycle and higher touches, a qualified meeting is worth more to you.
This is why we might charge $1,250 per meeting for a $5,000 ACV product but $4,000 per meeting for a $50,000 ACV solution. The ratio stays consistent with what buyers typically spend to acquire customers in your segment.
Qualification Criteria Determine Difficulty
Beyond ACV, we look at how tightly you're defining "qualified." If your ICP is "any B2B SaaS founder with $2M ARR," we can fill that fast because the buyer pool is massive. If it's "VP of Finance at a Series C biotech company in the Northeast with existing Salesforce," we're narrowing from thousands of prospects to dozens.
Tighter criteria means higher payouts. Our reps know an easier lead is easier to close, and they'll naturally gravitate toward those campaigns. To attract top talent to your harder-to-fill campaign, we offer premium payouts that make their time more valuable.
Why Reps Choose Premium Campaigns
This is the lever most founders miss. We compete for rep attention the same way you compete for customers. A rep running two campaigns simultaneously will allocate their best effort to whichever one pays more per meeting booked or has the fastest booking cycle.
If Campaign A pays $1,500 per meeting but takes 40 dials to land one, and Campaign B pays $3,500 per meeting and closes in 25 dials, a rational rep chooses B. We use pricing to rebalance the incentives so harder campaigns still attract quality work.
The Four-Factor Calculation
We're typically weighing all four when we quote you:
Deal size. Larger ACVs support higher per-meeting payouts.
Buyer scarcity. Narrow ICPs limit the prospect pool, raising the payout floor.
Sales cycle length. If you need 8-10 touches to close, that's worth more than a 2-touch deal.
Competition for rep attention. Hot markets (like AI tools in 2024) attract reps naturally; unsexy verticals need higher payouts to win rep focus.
These usually land you somewhere in our range. A $2,500 ACV product with a loose ICP typically runs $1,250 to $2,000 per meeting. A $40,000 ACV with a specific buyer persona usually runs $3,500 to $5,250.
You Can Influence Your Price
If you're uncomfortable with a high-end quote, you have options. Loosening your ICP will lower payouts because we can find more prospects faster. Accepting meetings earlier in your buyer's journey reduces payouts (since many won't convert). Shortening your sales cycle lets reps move faster, sometimes lowering the per-meeting cost.
The goal is finding the intersection where your economics work and our reps are incentivized to deliver your best prospects. That's where the price lands.
Ready to discuss your specific ACV and ICP? Book a call to get a custom quote.
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