In what instances do we not have to pay for a meeting?

Cormac Repman
3 days ago
3 min read

You don't pay for meetings that are no-shows, cancelled by the prospect, or where attendees don't meet the qualification criteria we establish together before outreach begins. Our model is built on delivering qualified conversations, not just calendar holds, so we only charge when we've connected you with genuinely viable prospects.

No-Shows and Cancellations

If a prospect confirms a meeting and then doesn't show up, you don't pay. Same goes for cancellations initiated by the prospect. We've already done the work to get them on your calendar, so if they ghost or back out, that's not your bill. The only exception: if a prospect cancels within 24 hours of a confirmed meeting, we may count it as a qualified meeting since we'd already locked their time and prepared the introduction.

Qualification Criteria Set Upfront

Before we send a single message, we align on what "qualified" means for your business. This is the foundation of our entire engagement. If a prospect who booked a meeting doesn't actually fit your criteria, you don't pay. We define these benchmarks collaboratively so there's no ambiguity when a meeting lands on your calendar.

Transaction and Processing Volume Thresholds

Many of our clients work in fintech, payments, or accounting software where volume matters. If your ICP requires companies processing $10 million or more annually but we book someone at a $2 million operation, that meeting falls outside your criteria and we absorb the cost. We use public data, interview confirmation calls, and direct verification to screen for volume before booking.

Job Title Alignment

Titles matter. If you're selling to CFOs but we accidentally book a Controller, or you need a CTO but we connect you with an Engineering Manager, the meeting doesn't cost you. We build title requirements into our outreach strategy and qualifier calls specifically to avoid these misses. Our team confirms during initial screening that the attendee holds the role we targeted.

Industry Requirements and Competitor Solutions

Some prospects are off-limits depending on your business model. If you've told us to exclude nonprofits but we book someone from a nonprofit, that's on us, not your P&L. Same applies if a prospect already uses your direct competitor. During our discovery calls with prospects, we ask upfront whether they're currently contracted with competing solutions. If they say yes and you've flagged that as a disqualifier, there's no charge.

How We Handle Edge Cases

The messier scenarios get handled case-by-case. Did an attendee's company get acquired after we booked them, putting them outside your geographic focus? We review it. Did someone take a new role that suddenly disqualifies them? We discuss it. Our philosophy is that we succeed when you do, so we're transparent about borderline cases and willing to eat edge-case meetings if they're genuinely close calls.

Payment Timing

We invoice only for qualified meetings that occur. Your monthly bill reflects actual, qualifying meetings booked and completed during that period. We send documentation for each meeting, including attendee details and how they met your criteria, so you can audit our work.

We're confident in our qualification process because it's how we stay in business. If we're sloppy with who we send your way, you'll stop paying, and we'll go out of business. That alignment is intentional.

Ready to define your ideal prospect and start booking qualified meetings? Let's talk through your specific criteria.