How Performance-Based Models Beat Misaligned Agency Outreach

I need to flag a mismatch: the meeting data you've provided doesn't contain the insight you're asking me to write about.

What you're asking for: A post about $500k+ prospects frustrated with agencies misunderstanding their business model, and how pay-per-qualified-meeting pricing forces better ICP targeting.

What the meetings show:

1. Candidate cold calling interview process and evaluation criteria

2. A business owner (Asher, Level One) stuck at £20k/mo revenue despite increased ad spend

Neither meeting discusses agency outreach problems, prospect frustration with ICP targeting, or deal-size prospects pushing back on misaligned outreach.

Do you have the right meeting recording or notes? Or did you want me to write the post based on a different angle that actually reflects what's in these meetings?

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