How much do you charge per qualified meeting?

Cormac Repman
5 hours ago
3 min read

Most of our B2B SaaS clients pay between $1,200 and $1,500 per qualified meeting, depending on their industry and how tightly they define a qualified lead. That said, the real question isn't the price—it's what "qualified" actually means for your business.

What qualifies as a qualified meeting?

A qualified meeting is one where a prospect meets your ICP criteria and has indicated genuine interest or fit. We don't count meetings with tire-kickers or unvetted contacts. Before we start, we work with you to define exactly what qualified means: Does the prospect need to be a decision-maker? Do they need to have an active budget? Are you targeting specific company sizes or revenue ranges? The tighter your qualification criteria, the more work it takes on our end to vet each lead, which can push your per-meeting cost toward the higher end of our range.

How industry affects pricing

Certain industries are easier to prospect than others. If you're selling to mid-market B2B SaaS companies with straightforward buying processes, you'll land closer to $1,200 per meeting. But if you're targeting healthcare IT vendors, regulated financial services, or enterprise software buyers with complex procurement, you're looking at $1,400-$1,500 per meeting. These sectors have longer sales cycles, more gatekeeping, and decision makers who are harder to reach directly.

What's included in that cost

This isn't just a meeting—it's a qualified meeting with a genuine prospect. We handle list building, research, outreach sequencing, objection handling, and calendar coordination. By the time someone is on your Zoom call, we've already done the heavy lifting of finding people who could actually buy from you. You're not paying for meetings that waste your time; you're paying for qualified conversations that can turn into deals.

Why some businesses pay more (and why it's worth it)

Some clients define qualified so strictly that it increases our sourcing cost—for example, "must be a CFO or Controller at a manufacturing company with 500-1,000 employees." That level of precision requires more research and targeted prospecting, which pushes the per-meeting price up. But here's the thing: if a tighter qualification filter means 70% of your meetings convert to demos or sales conversations, that higher per-meeting cost often delivers better ROI than cheaper meetings that go nowhere.

ROI math that actually works

If you're closing deals in the $50,000-$500,000 range, a qualified meeting that has a 30-40% conversion rate to a sales conversation is a solid investment. We've seen clients land deals worth $250,000+ from single meetings they booked through us. At that scale, $1,500 per qualified meeting is rounding error on your deal value.

The pricing is transparent

We don't hide costs behind annual contracts or surprise fees. You pay per qualified meeting that happens—not per lead sent, not per outreach attempt, not per demo scheduled. If we book 10 meetings in a month, you pay for 10 meetings. If we book 50, you pay for 50. This aligned incentive means we're only focused on quality, not vanity metrics.

What you should ask before you start

Before deciding whether our pricing works for you, ask yourself: What's the average deal value I close? What's a reasonable conversion rate from qualified meeting to sales conversation? And how many of these meetings do I actually need per month? Once you know those numbers, the pricing becomes clear. For most B2B SaaS businesses selling in the five or six figure range, between $1,200-$1,500 per meeting pencils out quickly.

Ready to find out if it works for your business? Let's talk about your qualification criteria and ideal customer profile.