How does your pricing model work?

We use a pay-per-qualified-meeting model. You only pay when we book a meeting with a prospect who matches your exact criteria—such as company size, job title, industry, or relevant pain points. We define what "qualified" means with you upfront, so there's no guesswork about whether you get charged.

How We Set Qualification Criteria

Before we start prospecting, we sit down and map out exactly who you want to talk to. This might look like: companies with $100M+ in annual revenue, OR Chief Compliance Officer level and above, OR companies currently using competing solutions. The criteria come directly from your ideal customer profile, not ours. You might have three different tiers of criteria for three different deal types—maybe your platform serves both large enterprises and mid-market, and you want to measure pipeline quality separately. We track everything independently so you can see which segment converts best.

What Counts as a "Qualified Meeting"

A qualified meeting is one where the prospect shows up and matches your pre-defined criteria. We don't charge if someone cancels, no-shows, or doesn't meet your criteria. Once the meeting happens and the criteria are confirmed, you get an invoice. It's that straightforward. Some clients also ask us to build in a 24-hour post-meeting window so you can confirm the meeting was genuinely valuable, though most prefer to trust the upfront criteria and move forward.

Sample Pricing Scenarios

Let's walk through a few real examples from the US market. A fintech company targeting compliance departments at regional banks might set criteria like: $5B+ in assets, Chief Compliance Officer or Director level, actively in the market for new compliance software within 90 days. That precision typically runs $800-$1,500 per qualified meeting because the bar is high and the prospect is heavily pre-vetted.

A broader play—like any manager at $50M+ B2B SaaS companies in the martech space—might be $250-$600 per meeting because the criteria cast a wider net and require less specialized sourcing.

A vertical SaaS company targeting specific pain points (like companies migrating from legacy systems) might run $400-$900 per meeting depending on how many prospects match that profile in the available market.

Why We Built It This Way

We aligned pricing with outcomes because we win when you win. If we're booking low-quality meetings, you'll see it in your conversion rates and will stop working with us. If we're too conservative and missing available deals, you'll ask us to loosen the criteria. Either way, you control the definition and only pay for actual prospects, not vanity metrics like calls made or emails sent.

No Hidden Fees

You don't pay per phone call, per email sent, or per person researched. There's no monthly retainer, no setup fee, no CRM integration fee, no reporting surcharge, and no follow-up scheduling costs. The invoice arrives after the meeting happens and meets your criteria. If a deal closes, there's no success fee or referral percentage—just the per-meeting rate.

Ready to talk about what qualified looks like for your business?

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