How do you verify that meetings are actually qualified and should be paid?

Cormac Repman
1 day ago
3 min read

We verify meetings through a combination of your direct input, our system checks, and a flagging mechanism you control. Your account manager marks whether someone showed up, we automatically pay 48 hours after a confirmed show, and you can dispute any meeting that doesn't meet your criteria through our review process.

Why the 48-hour window exists

That 48-hour window isn't about being cautious - it's about being fair to you. When a rep books a meeting, they don't always know your ICP perfectly. Sometimes they'll schedule someone who looks promising on paper but turns out to be out of scope once you're actually talking to them. The 48-hour window gives you time to complete the call, evaluate whether they fit your criteria, and flag any issues before we process payment.

How our verification works

We require a note taker on your side of the call - either a human colleague or a recording/transcription service. This creates accountability on both ends. The rep knows you'll have documentation of what was discussed. You have a clear record of whether the person was actually qualified.

Once the meeting concludes, your rep marks it as a show in our system. That's the trigger point - not the booking, not the calendar invite, but the actual attendance. If someone no-shows, you don't pay. If they show up but aren't in-scope for your business, that's where the dispute process comes in.

The flag for review button

We built this because we know qualification isn't always black and white. Maybe someone is technically the right title but they're in the wrong vertical. Maybe they're enterprise size but your product only works for mid-market. Maybe they're qualified but you've already got three similar prospects in your pipeline.

When something feels off, you click "issue with meeting" in your dashboard. You don't have to write a novel - a sentence or two explaining why they weren't qualified is enough. Our team reviews it within 24 hours. If your flag is valid, we refund the meeting fee and credit it to your account. If we disagree, we walk through the reasoning together. In practice, we see dispute rates under 5% because both sides are working from the same definition of qualified beforehand.

Setting clear criteria upfront

Qualification starts before the first rep even dials a number. We spend time understanding your ICP - company size, industry, revenue stage, use case, decision-making structure, whatever matters to your business. Those criteria live in your account settings.

Our reps get trained on this. They know they're not getting paid for conversations - they're getting paid for meetings with people who actually match what you're looking for. That alignment keeps them focused on quality over volume.

What "qualified" means for you

We don't define qualified. You do. Some clients care about budget - they only pay for meetings with people who have decision-making authority for that budget. Some focus on industry - they sell vertical-specific software and won't consider conversations outside their core verticals. Some are hunting for a specific use case or a particular company type.

Whatever your criteria are, that's what we verify against. No guesswork. No assumptions. You see the note, you make the call, you decide.

Reducing back-and-forth

The thing that matters most: we want you paying for meetings you actually want to take. If you're disputing 20% of meetings, that's a sign something's broken. It usually means our criteria definition got fuzzy, or the reps and your team have different ideas of what qualified means. That's fixable.

Ready to see how this works with your actual pipeline? Let's set up your criteria and run a small test batch.

[Book a call to discuss your qualification criteria](https://cal.com/cormac/nurturance)