Are these one-time engagements or do you offer recurring contracts?
- Cormac Repman
- 7 hours ago
- 3 min read
We offer both. We start with a 3-month pilot to prove ROI before you commit to anything longer. After that, you can renew for another 3, 6, or 12 months, and we offer volume discounts for longer commitment periods.
Why we recommend starting with a 3-month pilot
Most teams we talk to have never tried outsourced SDR work before, or they've had a bad experience with it. The 3-month pilot removes the risk. You're not signing a 12-month contract and hoping it works out.
During those first 90 days, we get to know your sales cycle, your ICP, what resonates with your buyers. You get to see if our qualified meetings actually convert into pipeline your team can close. It's a real test, not a promise. We set clear success metrics upfront (number of qualified conversations, pipeline value, cost per qualified meeting), and we either hit them or adjust.
Most pilots end with one of two outcomes: either we're driving consistent results and you want to continue, or we're not the right fit and we part ways. Either way, you've only committed to three months.
What happens when the pilot ends
After 90 days, you have options. Many teams want to continue but need to pace their investment. You can renew for another 3-month term if you want to keep evaluating. Some teams use the second quarter to expand the ICP we're targeting or test outreach to a different buyer persona.
Other teams are ready to commit deeper and go straight to a 6-month contract. This signals to us that you're building this into your revenue motion long-term, and it lets us invest more heavily in relationship building with your prospects.
Finally, some teams sign 12-month agreements. These are usually companies that have seen strong early traction and want consistency through a full sales cycle.
The math on discounts
Here's where commitment length matters financially. A 3-month pilot might run $15K to $25K depending on your deal size and ICP. The effective cost per qualified meeting works out differently for every business, but teams typically see $500 to $2,500 per qualified conversation.
If you renew for 6 months, we typically discount the monthly rate by 10-15%. Move to 12 months, and that discount increases to 20-25%. So if a 3-month pilot costs $20K, a 6-month renewal might cost $46K instead of $54K, and a 12-month deal might cost $84K instead of $108K. The longer you commit, the lower your per-meeting cost.
Flexibility for growing teams
We understand that business changes. If you're a Series A company that just closed funding, you might start with a 3-month pilot and expand during renewal. If you're an enterprise team with a predictable budget cycle, a 12-month agreement makes sense.
Some clients also pilot with one buyer persona or segment and, after seeing success, expand into new segments with us. That often means moving from a 3-month renewal into a larger 6 or 12-month deal that covers multiple initiatives.
Why structure it this way
Honestly, we structure it this way because we're confident in our results. A 3-month pilot is enough time to prove we can deliver. We don't need long-term contracts to protect ourselves. We need results to protect you.
Ready to explore what three months looks like for your business?
[Book a call.](https://cal.com/cormac/nurturance)
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