Glencoco vs Nurturance: How We Work Together
- Cormac Repman
- 1 day ago
- 4 min read
What is Glencoco?
Glencoco is a pay-per-meeting B2B sales marketplace that flips how companies hire outbound talent. Instead of recruiting full-time SDRs or paying retainers to agencies upfront, companies post sales campaigns on Glencoco and only pay when a qualified meeting gets booked.
On the other side, freelance SDRs and sales teams log into Glencoco, see available campaigns, and pick the ones they want to work. They prospect, qualify, and book meetings. Once a deal is verified as a legitimate qualified meeting, they get paid.
It's fundamentally different from traditional recruitment or agency models. There's no hiring, no long-term commitment, no overhead. Just: campaign posted, meetings booked, payment completed.
For companies running B2B outbound, this means access to experienced sales talent without the friction of traditional staffing. For SDRs and agencies, it means flexibility and direct compensation tied to actual results.
What is Nurturance?
Nurturance is an outbound sales agency run by Cormac Repman, and we're one of the top-performing agencies on Glencoco's platform. We didn't create Glencoco, we didn't compete with it, and we're not trying to replace it. We work *through* it.
Over the past two years, we've run hundreds of outbound campaigns for fintech, insurtech, and B2B SaaS clients. We've managed multiple SDR teams, built playbooks, and booked thousands of qualified meetings across different industries and deal sizes.
Our core expertise is sales strategy and execution:
Campaign strategy: We define who to target, what problem to solve, and how to position it
ICP definition: We help clients narrow their ideal customer profile so every outreach goes to the right person
Screenplay and messaging: We write the cold email or call scripts that actually get responses
Team management: We recruit, train, and manage SDRs who execute the campaigns
Call coaching and QA: We listen to calls, give feedback, and improve conversion rates
Pipeline reporting: We track metrics, deliver dashboards, and report on pipeline quality
Fractional CRO layer: For some clients, we act as fractional Chief Revenue Officer, advising on go-to-market strategy beyond just outbound
How We Work Together (We're Partners, Not Competitors)
Here's what makes this partnership work: Glencoco handles the marketplace and payment logistics. We handle everything that requires sales expertise and strategy.
When a client works with us, here's what actually happens:
1. We define the campaign together (target accounts, personas, value prop, scripts)
2. We post the campaign on Glencoco with our SDR team assigned to it
3. Our reps prospect and qualify leads through Glencoco's workflow
4. Meetings are booked, verified, and paid through Glencoco
5. We report back to the client on pipeline, conversion metrics, and what we learned
Glencoco is the *execution layer*. We're the *strategy and management layer*.
The platform gives us access to a payment system we trust, a workflow that handles SDR scheduling and compliance, and a verification system for meetings. We don't have to build that. In return, Glencoco gets consistent, high-quality campaigns run by a team that understands sales strategy.
It's genuinely collaborative. We benefit from Glencoco's infrastructure. Glencoco benefits from having an agency with deep sales expertise and proven performance running campaigns on their platform.
When to Use Glencoco Direct vs Nurturance Managed
This matters because there are legitimate reasons to choose either path, and the right choice depends on what you need.
Choose Glencoco direct if:
You already have an in-house sales or marketing team that can write campaigns
You know exactly who you want to target and can write clear brief documentation
You want lower cost and full flexibility in SDR selection
You're comfortable managing SDRs and keeping campaigns on track yourself
You're running high-volume, straightforward outreach (good SDRs, clear targeting)
Choose Nurturance managed service if:
You need help figuring out who to target and what problem to solve
Your messaging isn't resonating and you need script rewrites
You want fractional CRO-level strategy, not just execution
You want someone managing SDRs, coaching, and quality assurance
Your campaigns are underperforming and you need someone to diagnose why
You're running complex, multi-stage campaigns that require coordination
You want to focus on closing deals while someone else handles the whole outbound machine
One isn't better than the other. It's about whether you need just the platform or whether you also need the expertise and management layer.
The Results We Deliver Together
This model works because Nurturance has an incentive to book real, qualified meetings (we only get paid when they close), and clients only pay for actual results.
Across our campaigns, we typically see:
20-30% reply rates on cold outreach, depending on industry and positioning
8-12% qualified meeting rates from initial conversations, meaning quality filters out bad-fit prospects early
2-3 week average sales cycle from first touch to booked meeting, far faster than traditional enterprise sales
High pipeline predictability because Glencoco's verification means the meetings that close are real pipeline
We work with clients across different verticals, but the common thread is that outbound fills a gap in their pipeline that hasn't been filled through inbound or partnerships.
For us, the advantage is we can scale teams and manage cash flow without venture capital or years of overhead building. For clients, it means paying only for what actually produces meetings.
Glencoco and Nurturance work best together, not in opposition. If you're looking to run outbound campaigns and want the strategy, management, and fractional CRO piece, that's what we do. If you want to post a campaign and manage SDRs yourself, Glencoco is the fastest way to start.
Either way, the marketplace model is rewriting how B2B companies hire for outbound sales. We're just the agency proving it works at scale.
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